About unique Cafe series

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The Concept

F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

A voice for the cafes that do not sell your usual food and beverages.

Showcasing another side of society that tourists and locals would like to learn more about.

And perhaps this is the reason why unique cafe series would be circulated in all Singapore Tourism Board Touch point, including Airports, and major tourists attractions.

It would also be circulated in major bookstores and retail outlets locally.

Volume one is currently being sold in amazon.com.

What do you get when your cafe appears in Unique Cafe Series

Targeted audiences

People that buy the books are folks that wants to know more about unique concept cafes in Singapore, so they are likely to visit your cafe.

Tourist are looking for fare other than Chicken rice and Chilli Crab, so they would also be likely to check out your F&B outlet.


With more than 50 000 copies being circulated in more than 100 different locations. And being found in major bookstores and all Singapore Tourism Board (STB) information counters -exposure is awesome.

On-going Exposure

Unique Cafe Series incorporated the QR code technology. Every cafe featured in this book would have a dedicated QR code.

When readers scan this QR code, they would be taken to a page specially build for the cafe and it would featured the promotion of your cafe.

And cafes featured in this book are also part of OCM food and Beverages network, they are given the additional perks of updating their promotion (vouchers) on a monthly basis.

So, readers would keep scanning and going to your outlet for the different promotion.

Multiple exposure

A usual magazine or book of a certain circulation can only get the reader to read once, so if it is 10 000, then readership is only 10 000.

But, because of the QR technology, readers would be reading it monthly and we allowed cafes featured in this book to have monthly promotions for 6 months, you have at least 6 exposure for each reader.

So, you are effectively looking at a readership of 6 X 50 000 = 300 000

In addition, all cafes featured in this book would be part of the OCM F&B network, all updates would be syndicated to our more than 100 000 connections.

6 updates X 100 000 = 600 000 connections

New segments -Tourist

The best value add to be featured in Unique Cafe series, is the tourist that one would be able to reach, courtesy of being distributed on all STB platforms (Singapore Tourism Board).

This would definitely bring in new crowd and buzz to cafes being featured.

How to be featured in unique Cafe series?

All cafes are chosen and recommended and invitation is send out for them to be featured in Unique Cafe series. And cafes in the OCM food and beverages network are given priority.

There is an upper limit, and it is only in the event that an invited cafe give up their slot, would another slot be available.

Start by requesting to be part of the OCM food and beverages network or for any other information by writing to us.

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