Keurig was introduced to the public in 1998 and the word itself derived from the Dutch word for excellence.
It was founded by coffee aficionados who believed that coffee should always be serve with freshness and unique flavor anytime, anywhere.
It is the Keurig patented system on single cup coffee maker that enables coffee aficionado and coffee drinkers to brew a fresh and perfect cup of gourmet coffees in less than a few seconds.
One would no longer need to bother with measuring coffee, grinding beans, cleaning up or handling filters.
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Apart from that, the Keurig's pressurized system provides the precise amount of coffee at the exact temperature with the correct demands of water to guarantee most favorable taste, flavor and aroma extraction for each serving.
To brew a coffee from this keurig one cup coffee maker, simply insert your preferred brand of K-cup portion pack into the holder.
Decide on your brew size and press the brew button and the Keurig brewing system instantaneously pushes the pre-heated amount of water into the Keurig K-Cup and to your cup.
Not everyone would take to the keurig coffee brewer. Although this is a machine that serves consistent good quality coffee, there are coffee folks that like to brew their own espresso.
They simply like to dose, tamp, make a mess in order to get coffee that varies in standard depending on a variety of factors.
Then, there are the folks that want a certain blend of coffee. For this second group, keurig has already came out with a solution.
They have a adapter that allows one to use any coffee they like.
It is the first group, the group wants to do the coffee process that keurig might have a hard time converting.
So in the end, Keurig is not cheap rather it has great value, in terms of savings on maintenance and also saving on the brew that you need no waste.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
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