The Keurig Home Brewers, or the K Cup Coffee Makers, are currently the most popular coffee makers around, as far as single serve coffee makers go.
Why is Keurig so popular? Keurig offers unparalleled service and quality that makes it the end-all to single serve coffee, which most, if not all, single cup coffee drinkers aspire to have one day.
All Keurig Coffee Makers are designed and built with the quality that Keurig is well known for, whether it’s the humble B30 Mini to the highly acclaimed B70 Platinum.
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These K Cup coffee makers are easy to use and easy to clean. To brew a cup of coffee, just insert a K Cup into the unit and press the brew button. That’s it.
There’s no more need to estimate, measure, and grind coffee beans. Brewing a cup of coffee is quick, too. To clean it, just dispose of the used K Cup and the unit is ready to brew another cup. There’s nearly no need to clean the unit at all.
Another reason why Keurig is so successful is because of the K Cup. The design of all its coffee makers revolves around their use of the K Cup.
What is a K Cup? Each K Cup serves as the filter basket that contains the filter and coffee grounds. That is why there’s hardly any cleanup involved after each use since the unit itself has no filter to clean.
Furthermore, each kind of K Cup has its own distinct flavor. In fact, Keurig offers hundreds of kinds of K Cups, each one corresponding to one flavor of gourmet coffee.
This innovation coupled with the wide range of K Cups available place Keurig at the top of single cup coffee makers.
Whether you like extra bold, light, medium, dark, flavored, decaffeinated, half-caff, kona, organic, seasonal, or free trade coffee, there is a K Cup that you can buy.
You can literally enjoy any coffee flavor known to man because of the partnership that Keurig shares with various coffee brands.
The best part about all of this is that you don’t need to actually learn how to prepare these flavors to enjoy a good cup since they all come in K Cups. Each cup you brew is perfect.
As long as Keurig does not sway from its dedication and commitment to bring the best quality coffee makers and their distinct service in offering wide selection of K Cups, it will still remain as the end-all to single serve coffee.
For the time being, the K Cup Coffee Makers still reign supreme.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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