Good espresso has been called many names, ranging from romantic to sensational. Francesco Illy called it a "solution of sugars, caffeine, acids and proteins; a suspension of tiny particles of coffee beans and minute bubbles of gas; an emulsion of oils and colloids...
That is how sophisticated espresso is to many people. Therefore, the espresso machines that produced these true espresso does have to fulfilled some basic criteria, if not, it would not be any different from a filter drip coffee maker right?
To get a real espresso, the precise weight is 7 grams and it has to be packed (professionally known as tamped) into a filter holder. After that, hot water of between 195 to 205 F would have to be forced through this filter holder.
Learn about these methods and more (such as coffee cupping) in our free coffee classes.
A collection of the various Drip Coffee Methods
**Never make the mistake about using boiling water as this would burn the coffee and produce bitter coffee! Learn more about these variables in our free coffee course
For espresso to happens, the key is in the tamping and also the pressure, this is the reason why many manufacturers of espresso machines would proudly highlight what are the pressures they are able to achieve.
The minimum pressure to get a good intense espresso is at least 12 bars which is about 150 pounds per square inch. At that pressure, it would take about 20 to 30 seconds to extract one fluid of this intense caffeine beverage.
If the machines that you owned do not meet of the variables required, your espresso is ruined, it would taste runny, bitter, burnt and is what we described as totally lifeless. A beverage that is not worth your time preparing for!
And out of these variables, pressure is something that varies from machines to machines. This is also the reason why you should be cautioned against buying some machines.
Here is a video that shows the preparation of an espresso, this should give one an overview on the preparation of espresso coffee.
So, what are the espresso machines that we should avoid? In short, those that are not able to produce a pressure more than 12 bars. So, if you want a real espresso, then the moka pots are something you should not get.
With regards to machines, the pump driven espresso machines are the ones that produces at least 12 bars to give you a great espresso. Steam powered machines do have enough power to generate a 12 bar pressure which would give you a weak espresso.
This is not to say that you should avoid these machines, personally, I believe that each type of espresso makers have their audience. But, if you want a coffee shop's quality espresso, then a pump driven espresso machines should be what you should look for...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
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Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook