Many people go to a lot of effort to obtain as much information about a product before they decide to purchase. One of the many sources of information on the merits of a product is ratings.
Ratings are often expressed as a score or numerical value which is intended to tell the consumer how good or how bad a particular device or appliance is.
These ratings are scattered throughout the Internet and are easily available. But what do these scores really mean? Are the four gold stars in one rating system really better than three gold stars in another ratings system?
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To be able to properly answer that question one needs to study the parameters of the survey on which each of the rating systems is based.
How often have we not asked a friend or a family member for their opinion on a particular issue? It also happens quite often that the opinion given then influences the subsequent decision that we take.
Is this not a reliable way in which to find out the merits of a particular appliance. We simply ask others what they think.
Here consumers are encouraged to write what they feel about the appliance they have purchased. This is posted as a coffee machine review.
So whether you are about to purchase a cappuccino machine or a Delonghi espresso machine you should perhaps ignore the espresso machine ratings and look for consumer reports and reviews.
Consumers are very keen to share news about appliances especially if that news is bad. Espresso machine comparisons could also be a source of useful information.
They are however often long and complicated documents. If you want to now whether of the Krups espresso machine is any good find a consumer report.
You simply have to Google “consumer reports espresso” and I am sure you will find what you are looking for.
I am in no way saying that expresso machine ratings have no value. There are many people who find this form of information valuable.
They could also be a useful source of information for market analysis exercises. However the opinion of some one who has bought a new or used espresso machine should be taken seriously when considering purchasing that brand.
Do not forget to consider more than one consumer report. It is the volume of opinions out there that can make the difference.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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