Getting coffee shop use qr code in Singapore is definitely the right thing to do.
QR code marketing is meant for coffee shop business that want to reach out but are restricted by budget.
This is because the target audience for qr code are the mobile phone users!
These methods are featured in our coffee courses.
Reach -90% of Singapore Mobile phone users
In other articles, we touch on the size of mobile phone users in Singapore, in a recent survey by Strait Times Singapore, it is found out that 90% of all handsets sold in Singapore are smart phones.
That means your iphone, android and blackberry.
You have more people on the mobile phones than internet and 90% of them are on smart phone -can you imagine the reach you would garnered with this audience.
And once they scan the code, they have easy access to that information which is all about your coffee shop!
QR uses what you already have. You can stick a QR code on your namecard to make it into a coupon. Or, you can generate a code about your website to bring more traffic to your website.
Either way, qr uses the asset that you are having to do the marketing.
Who is using it in Singapore
Most government agencies have been using it for years. Recently, two of the biggest media players in Singapore have embraced and launched this technology.
They are the Strait Times -Singapore largest Newspaper and MediaCorp, Singapore TV station. If this is not the technology that is up and coming, would these media boys even bother with it?
So, don't you think having coffee shop use qr code is right and about time? Check out the link to see how you can use it for marketing.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook