Important Elements inside a Coffee Shop Business Plan

Coffee shop business is widely introduced nowadays. Lots of people are now interested to be in this kind of business.

Putting up a business like this needs you to be prepared and ready for this is not an easy task to do. You need to have a good knowledge about the industry and a coffee shop business plan is important.

As you can see, some coffee shop operators prioritize the right equipment needed, quality of the coffee, the location of the shop, the name of the shop, amount of money the shop needs and services.

Still, when all of these things are combined together it does not guarantee you success. There are other more important elements that you need to consider for you to assure success in your business.


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The three elements you need to consider also are the following: goals or objectives, duration, and implementation, many people call this the "Big Picture".

Goals and Objectives

According to the book of Proverbs, "When there is no goal, the people will perish." Well, this is true in life as well as in business.

Goals and objectives are the most important elements in coffee shop business plan. You should know the things you need to achieve and in what ways you are going to achieve it.

It also guides you to have a better plan and to be competitive in the world of coffee shop business. In addition, you should be very precise about your goals and objectives.

Duration

Duration is the next thing to consider in business plan. When putting up your own coffee business like coffee cart business, your timeline is important.

You need to set timeline for every tasks, so that you know if it is bearing fruits. Have you heard of a promotion that do not have a deadline?

Implementation

This is the third element to think about in coffee shop business plan. Implementation is the element where you are now going to execute to achieve the goal in the duration that you have set.

This is all the hows on the things that you need to do achieve the goals and objectives. The people you need to employ, the tasks that you need to do, the equipments that needed to be purchased etc.

These are the three elements you would need to have in your coffee shop business plan because they play a very vital role in the success of your business.


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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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