coffee maker uk folks chooses, it should actually be single serve coffee maker. However, as I read with great interest about how the folks in UK actually voted in their for their single serve coffee maker, it is very different from the US.
Personally, I do not think this coffee maker uk chooses, represents the taste profile of the entire Europe (in fact, I thought that UK taste profile should be closer to US). But this again confirms my thought on coffee maker ratings, that it is not all numbers and stats!
Anyway, places like Italy and France, they are not really into single serve coffee yet and most coffee drinkers prefers to have their cuppa in coffee shops rather than brewing it at home.
For the single serve coffee makers, in US, Tassimo is the hottest stars and with its new recent bosch tassimo launch and its foray into Europe, I thought that its popularity would repeat in Europe.
So, it came as a surprise when a recent survey shows that the single serve coffee maker uk folks prefers is nespresso.
Sure, nespresso is a good coffee maker, but it lacks the variety and on top of that, you need a seperate equipment know as the Aeroccino to make cappuccino and latte. For US folks, other than Tassimo, it would be Keurig then Senseo and Nespresso is not really that popular there.
Learn about the above methods and more in our free Coffee Workshop in Singapore
Anyway, in this survey, the comparison was done between various single serve coffee maker, including tassimo and the reason that nespresso emerges as the consumer choice, is mainly due to its ability to deliver a better cappuccino.
Tassimo is the only single serve machine that is able to brew cappuccino, but in this survey, the Uk folks found the taste flat and the taste like instant coffee.
Nespresso on the other hand, with its aeroccino, is able to heat and wisk the froth almost similar to most espresso machines and I guess the taste profile is how nespresso won its uk consumers.
Other than this, the uk folks are also impress with the usual trappings of a single serve coffee machine like the ease of use, ease of maintenance and ease of ordering (online orders), so now you know that the coffee maker uk folks like...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
Learn more about this Selling Food Online workshop.
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Previously: Making Coffee with a Coffee Sock.
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Do check out other cool boards such as the one all on how to make coffee and drip coffee.
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