Online Stores vs. Local Retailers – Where to get the best deals?
If you’re looking for the best coffee maker deals available, it’s wiser to shop online. Generally, online stores offer coffee maker sales at lower prices than local retailers because they are simply in a better position to do so.
Online sites don’t need to maintain a large overhead for renting a wide space in a mall, high electric bills, and a staff of sales people. This is why online stores usually offer more discounts and promos on a more regular basis.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
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Non coffee (but important to coffee) question: What is whole milk?
To compete with online stores, local retailers now offer significant price cuts for returned and refurbished items, apart from having percent off sales at various times of the year.
There is also the matter of convenience. When browsing for coffee makers online, you don’t need to leave the house just to check which coffee makers are available for purchase.
Furthermore, to compensate for not being able to test products, reputable online stores post customer reviews from other customers who have given their feedback on their personal experiences with the products that they have purchased.
In addition, other customers can rate each customer review, so you can easily see which reviews are the most helpful, regardless if the review is positive or negative.
Other Factors that Determine the Price of a Coffee Maker
When it comes to buying a coffee machine in an online store, such as Amazon.com, there are a number of things that affects the price tag of a coffee maker.
For instance, there are taxes and shipping costs. Free shipping would mean that you would already save around 20 to 30 dollars. When you think about it, that is already a big price cut, especially if you’re buying a coffee maker that you can’t find in any local stores and retailers.
Getting free shipping is not as rare as you might think. At Amazon.com, for instance, buying any product or a number of products that accumulatively costs over a certain amount ($25) already nets you free shipping benefits. Therefore, you can easily avail of free shipping if you’re getting a coffee maker that costs over $25.
Furthermore, whether it’s an online coffee maker sale or not, there would also be the subject of warranty. A full warranty would entail that you wouldn’t need to spend for repair and maintenance for a time period that is covered by the warranty.
Therefore, if the coffee maker has a full warranty of three years, you wouldn’t need to worry about repair and maintenance fees for three years. Think about the amount of money that you would save over that time period.
Therefore, apart from spending less money at the initial purchase due to the great deals that you would get at online stores, getting a coffee maker at full warranty allows you to save even more money in the long run. Isn't that also a form of coffee maker sale?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
Learn more about this Selling Food Online workshop.
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Previously: Making Coffee with a Coffee Sock.
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Do check out other cool boards such as the one all on how to make coffee and drip coffee.
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