A facetious answer would be “a coffee machine” or even an “espresso machine.” This is not the point.
The point being made is that there are a range of coffee machine hire options that offer different concepts as far as the office coffee machine is concerned.
So before deciding which manufacturer you might want to consider, you have to decide what concept you will be wanting to look at. What are the options?
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
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Non coffee (but important to coffee) question: What is whole milk?
In essence, the range can be reduced to three basic concepts; freeze dried ingredients, grind and brew and single serve cartridges. Each of the above coffee concepts has their own market leaders.
A very dominant brand on the field of office coffee machine hire has to be Nestle. They have a range of products which are specifically designed for the office environment.
The leader in this field must be the Lioness machine. Here Nestle have a concept coffee machine that is able to suit all the coffee needs of the office.
It is a relatively small compact machine and most certainly does not look like an office coffee machine. It is a coffee machine, a cappuccino machine and a whole lot more.
The Lioness can be loaded with supplies easily and conveniently. The coffee is of the freeze dried variety.
The Starbucks office coffee machine hire concept is based around their Starbucks Interactive Cup Brewer system. Essentially this is a bean to cup concept office coffee machine.
The hopper is loaded with whole roasted coffee beans and the operator receives the freshly brewed coffee a few moments later. Starbucks have made inroads into this particular office coffee machine hire concept and are well positioned to assert a greater presence in the market place.
The maintenance of such a bean to cup system is more complex and requires a greater degree of organisation as far a resupply and maintenance is concerned.
However, it is difficult to get fresher coffee that that from one of these machines.
The third concept that can e considered is the single serve coffee cartridge systems of which Keurig has to be a market leader.
The advantage of the coffee pod concept is the range of beverages that can be made by the same machine and the speed at which these machines are able to work.
Maintenance and resupply are less of an issue as far as this concept is concerned.
These are the issues that have to be reflected upon before a final decision as far the office coffee machine hiring is done.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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