3 Ways That Augmented Reality is Used in Singapore

There are numerous ways that augmented reality can be used in Singapore. Currently, there are companies who use it as part of gamification, companies who use it as an educational tool to share useful information within their retail or restaurant outlet, and companies who use it as an engagement tool with their consumers.

All of the examples of how AR is used in Singapore can be adjusted to fit into various marketing strategies and can be considered if you are thinking of utilising some unique marketing ideas and trends as part of your next campaign. 

Enjoy: Free Coffee near you (Free Coffee in Cafe/F&B)

Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)

Find: Where to buy Coffee Beans in Singapore (or any where in the world)



Gamification:

The first way that AR is used in Singapore is in the format of a retail treasure hunt that took place at a mall located in the western part of Singapore and was executed during the Chinese New Year festive period.

To tie into the occasion, the design of the static markers which take the form of floor stickers, utilise a “god of fortune” character. The gamification aspect of this activity is that consumers are encouraged to scour the entire mall, to find up to 8 different static markers, each revealing a different prize when scanned with an AR app, which they can then redeem from the retail and restaurant operators within the mall. The more markers the consumers were able to find, the higher the prize value.

Another example of this type of retail treasure hunt taking place is in another retail mall located in the eastern part of Singapore. The gamification concept is similar whereby consumers have to go around various parts of the retail mall, to find the static markers which reveal different prizes when scanned via an AR app.

The prizes available ranged from free eyewear vouchers, to free food and drinks. Here are some other interesting retail augmented reality ideas for the retail sector. 

Education Tool:

The second way that augmented reality is used in Singapore is as an education tool for businesses to share useful information with their in-store consumers.

In this particular example, a coffee chain is using this technology to share videos of their artisanal hand brewing process, so as to help the consumer make a more informed choice on the type of coffee they would like to order.

When scanned via an AR app, a short video is overlaid onto the steel display plate for the consumer to watch. By doing this, the operator is able to educate and market to their consumers in a more interactive way, and also simultaneously cut down on the manpower needed to explain the processes repeatedly to different consumers.

You can consider doing something similar if you are looking for creative marketing ideas for your restaurant, or if you are in need of some unique restaurant promotion ideas. Here is another example of augmented reality advertising in restaurants

Engagement Tool:

The third way that augmented reality is used in Singapore is as an engagement tool. This example shows an AR red packet, which is something that the Chinese use to give out money during festive periods as part of well-wishing and good luck.

By incorporating an AR element into the red packet, the red packet is now a point of interest and a good talking point during gatherings. In the same way that various companies print their own branded red packets to advertise their brand, this is a great augmented reality marketing and advertising idea, if you wish to leave a lasting impression and increase brand recall. 

Drop us a message on where you can experience an AR gameplay if you are looking for restaurant marketing ideas to incorporate into your next campaign or launch your own campaign with the Temasek Polytechnic Skillsfuture Augmented Reality Workshop


Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.

  


About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for F&B outlets, subsequently training and consultation.

OCM’s Chatbot for the F&B industry is used in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

OCM’s Augmented Reality Apps - ePrism is also the only AR apps used in the SkillsFuture framework in both Temasek Polytechnic and ITE College East. Learn More about OCM

Contact us to enquire about free marketing platforms or check out our restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 


Q& A on F&B | Marketing | Technology

What is HoReCa sales and marketing?

What are the importance of marketing?

Will any company ever sponsor my restaurant?

How much revenue does a restaurant make daily?


Featured coffee brewing method: Making Coffee with a Coffee Sock

Recent Articles

  1. How to Brew The Perfect V60 Coffee

    Sep 29, 20 06:25 AM

    Brew V60 coffee using coffee beans that you have purchased online. Get tips on how to refine this brewing process and get the best cup of coffee.

    Read More

  2. Coffee Workshop by World Coffee Mart

    Sep 27, 20 06:33 AM

    Coffee Workshop by World Coffee Mart | 8 August 2020

    Read More

  3. Victoria Arduino White Eagle Commercial Espresso Machine

    Sep 27, 20 06:16 AM

    Victoria Arduino White Eagle is a high volume commercial espresso machine that is suitable for specialty coffee shops, restaurants, and cafes. 

    Read More

Office Coffee Machines Articles

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google


Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Contact Us 


Free Stuff

Free Coffee Workshop Singapore


Enjoy Free Coffee in Singapore!


Sponsors

Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: Augmented Reality Workshop

  • Venue: Temasek Polytechnic 
  • Date: 20 Aug 20
  • Time:9 to 5 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore