There are numerous ways that augmented reality can be used in Singapore. Currently, there are companies who use it as part of gamification, companies who use it as an educational tool to share useful information within their retail or restaurant outlet, and companies who use it as an engagement tool with their consumers.
All of the examples of how AR is used in Singapore can be adjusted to fit into various marketing strategies and can be considered if you are thinking of utilising some unique marketing ideas and trends as part of your next campaign.
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The first way that AR is used in Singapore is in the format of a retail treasure hunt that took place at a mall located in the western part of Singapore and was executed during the Chinese New Year festive period.
To tie into the occasion, the design of the static markers which take the form of floor stickers, utilise a “god of fortune” character. The gamification aspect of this activity is that consumers are encouraged to scour the entire mall, to find up to 8 different static markers, each revealing a different prize when scanned with an AR app, which they can then redeem from the retail and restaurant operators within the mall. The more markers the consumers were able to find, the higher the prize value.
Another example of this type of retail treasure hunt taking place is in another retail mall located in the eastern part of Singapore. The gamification concept is similar whereby consumers have to go around various parts of the retail mall, to find the static markers which reveal different prizes when scanned via an AR app.
The prizes available ranged from free eyewear vouchers, to free food and drinks. Here are some other interesting retail augmented reality ideas for the retail sector.
The second way that augmented reality is used in Singapore is as an education tool for businesses to share useful information with their in-store consumers.
In this particular example, a coffee chain is using this technology to share videos of their artisanal hand brewing process, so as to help the consumer make a more informed choice on the type of coffee they would like to order.
When scanned via an AR app, a short video is overlaid onto the steel display plate for the consumer to watch. By doing this, the operator is able to educate and market to their consumers in a more interactive way, and also simultaneously cut down on the manpower needed to explain the processes repeatedly to different consumers.
You can consider doing something similar if you are looking for creative marketing ideas for your restaurant, or if you are in need of some unique restaurant promotion ideas. Here is another example of augmented reality advertising in restaurants.
The third way that augmented reality is used in Singapore is as an engagement tool. This example shows an AR red packet, which is something that the Chinese use to give out money during festive periods as part of well-wishing and good luck.
By incorporating an AR element into the red packet, the red packet is now a point of interest and a good talking point during gatherings. In the same way that various companies print their own branded red packets to advertise their brand, this is a great augmented reality marketing and advertising idea, if you wish to leave a lasting impression and increase brand recall.
Drop us a message on where you can experience an AR gameplay if you are looking for restaurant marketing ideas to incorporate into your next campaign or launch your own campaign with the Temasek Polytechnic Skillsfuture Augmented Reality Workshop!
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
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