Here is a good example of retail Augmented Reality advertising being employed in Singapore, as part of a retail marketing campaign to drive cross channel traffic towards supporting F&B marketing campaigns.
This installation can be regarded as mixed reality as well and is powered by an Augmented Reality company in Singapore called ePrism, which is one of many AR apps you can find in Singapore. However, it is only one of a few third parties app developers that various brands and companies can house their content on.
In the case of most retail Augmented Reality advertising campaigns, there is usually an element of user engagement and incentives. In this particular case, the user can use the ePrism AR app to scan the packaging of Quorn, an alternative meat product, which will reveal a brand video that educates and shares with the consumer, more about the product.
The consumer also has access, via an overlay digital button, to F&B promotions and deals that are currently active at the point in time. From the retail store’s perspective, this retail AR advertising solution is a good fit as categorically speaking, there are increasing amounts of consumers who are particular about the food they eat and want to know how the food is made.
Thus, providing them with this information is quite key to them deciding whether or not to purchase the product. It is even more impressive when a brand employs the use of such a unique marketing idea to provide this information.
From the perspective of the F&B operators who are tied up with this retail Augmented Reality advertising campaign, where they provide promotions and deals to the retail customers, will find that this restaurant marketing idea makes a lot of sense. While there are numerous restaurant marketing strategy examples available out there, this is definitely one of the more unique and digitally focussed solutions. The F&B promotions and deals are shared with the consumer via Artificial Intelligence Messenger Chabot, which on its own, is also a fairly unique way of carrying out digital marketing for restaurants.
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When creating this kind of retail Augmented Reality advertising campaign, it is important to consider the costs. Many AR app developers in Singapore work on the basis of helping companies to build their own AR apps.
However, this can be expensive and difficult to manage as the brand would have to curate their own community of app users. In this case, however, this app that is used is a third party one, with an existing pool of users, which removes the needs for a company to build their own AR app from scratch unless of course, they are very particular about branding.
Branding aside, using a third party AR app can be a cost-effective way to execute ad-hoc marketing campaigns or try out the latest marketing ideas and trends.
To find out how you can create your own retail AR campaign, drop us a message below or build your own by attending Temasek Polytechnic (price from: $37) Augmented Reality Workshop (1 day).
OCM was started in 2007, focusing first on coffee machines, then marketing for F&B outlets, subsequently training and consultation. OCM’s Chatbot for the F&B industry is used in the Singapore Skillsfuture Classes in Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
OCM’s Augmented Reality Apps - ePrism is also the only AR apps used in the SkillsFuture framework in both Temasek Polytechnic and ITE College East. Learn More about OCM
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