And this proves to be a strong appeal to coffee lovers where cold coffee means bad coffee -noting that brewed coffee only remains fresh for minutes. Zojirushi by virtue of its technology is able to keep the cuppa fresh for a few more minutes and is has awed the consumers.
Wall street journal did a test with 30 plus coffee makers and using Zojirushi EC-BD15BA as a participant in the test, consumers ranked it higher than most thermal carafe coffee makers.
While the consumers' ranking did not put Zojirushi coffee maker as the best, it has listed it as the best value coffee machine. And the feedback from this poll was focus on its ability to keep the coffee fresher while keeping it hot.
Hot and cold problems has plagued drip coffee makers ever since this invention comes into place. Of course, if the temperature is not well maintained, cold coffee would taste stale and undrinkable. Too hot, and it would burnt the coffee and gives you a bitter tasting coffee.
So, I believe it is these problems that have consumers awarding high points just for zojirushi coffee maker's ability to keep the coffee hot (and not burnt the coffee).
Thus far, that is the only value that has been generating a lot of buzz. This zojirushi is not without its weaknesses, many feedback that the placement of its control on the side, the hard to remove carafe lip and the small sprout, is making it not too user friendly.
While not many people would consider it to be in the best coffee makers' category -the fact that it has garnered many favorable words in a major poll, seems to me that there are folks that might be interested in this make of machine.
A machine that is good for one thing -a very important thing, keeping your coffee hot for maximum freshness.
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Like all its fellow machines, Zojirushi EC-BD15BA with a 1.5 liter capacity, with a vacuum stainless carafe, look very appealing and is great on your kitchen counter top.
Of course, the best thing about a Zojirushi is its thermal carafe that can keep coffee hot for hours without the danger of burning coffee with a heating element. Other than that, it comes with timer module for you to preset the brew and its brew thru lip allows direct brewing and pouring (seems to be convenient but feedback is, it is too small for pouring).
It might seem like too focused to be discussing a make of Zojirushi coffee maker. However, as the gist of this brand is discussed and I believe it would be the same and is a good reference for further purchase, even for different model.
That would be Zojirushi fantastic ability to keep stuff hot...
Looking for more information before deciding if Zojirushi coffee maker is for you?
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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