Why buying whole bean coffee might not be a good choice?

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We know that whole bean coffee would produce fresher coffee that grounded coffee that comes in packed and sealed format, but in this article, I am asking you to re-think this idea.

Now, there is no major research stating that roasted whole bean coffee when freshly ground makes does not make the best coffee. But, have you ever thought about where are you going to ground the coffee beans after buying it?

Buying coffee grinders is vastly different from getting a coffee maker, it is additional cost and one you can do without. Most folks that want to buy a grinder would not want to spend too much on it.


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The result is you would end out with a grinder that is so-so. Of course, there are some folks that are so passionate about coffee, that they do not mind splurging on it. But, for most of us, we tend to keep it to the lowest.

The result is when you grind the whole beans, the consistency and evenness is not on par with starbucks or any of the cafe standard.

While, I am not saying not to grind your own whole bean coffee, but if you really want to do it, go all the way. Make sure that the coffee grinder that you have is at least on par with those that the commercial cafe are using.

In fact, the best would be to use the commercial coffee grinder that cafe and coffee shops are using.

whole-bean-coffee

I know some of you might be thinking of going to those wholesalers or speciality shop to grind your coffee. I would advise against that. Most of them are equipped with blade grinder, the evenness would be worse than some of the home coffee grinders.

You can see that I keep revisiting the same point -a good coffee grinder. If you want to buy coffee beans, do the grinding yourself and get a good grinder, it is simple as that.

If after considering, you find that to be quite a chore, then leave it to the professional. Sure, it would not be the freshest coffee, but at least you know that you would not have any problem with the extraction...


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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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