The lowly coffee mug has graduated into becoming a very marketable item. There is a wave of customized mugs that have hit the market place.
Many gift mugs include humor such as a porcelain roach molded to the bottom of the mug which is only revealed when the coffee mug is nearly empty.
The greatest amusement can be derived, of course, from serving coffee to friends in one of these unique coffee mugs.
These methods are featured in our coffee courses.
They are usually available as gift mugs at most gift speciality stores. Most on the customized mugs have been moulded or decorated in a specific manner to perform a marketing function.
They are often handed out as corporate gifts. There are some very expensive and elegant corporate mugs out there which move in restricted circles.
As a coffee lover, the question that interests me the most is whether the coffee drinking experience is any worse or any better for having enjoyed coffee from one of these unique mugs.
The truth of the matter remains that unless the coffee is consumed more quickly that slowly the coffee will lose warmth and become cold and un-enjoyable.
All of these unique coffee cups do not have the ability to prolong the enjoyment of the coffee drinking experience for longer than a standard mug.
That is unless you have one of these thermal travel mugs. The thermal travel mugs feature a double insulated wall as well as a tight fitting lid which in combination are designed to keep the liquid stored in this unique coffee mug hot for a lot longer than the standard coffee mugs are able to.
It is true that these insulated coffee mugs are also being used for marketing purposes. However, they are by far not as numerous in circulation as the porcelain coffee mugs are even though the coffee drinking experience they provide is of a higher level of enjoyment that the standard coffee mug.
With out having any facts and figures at hand one must wonder how much water, coffee and power has been wasted in brewing the half and quarter cups and mugs of coffee that have been thrown away because they are cold.
It might well be a staggering amount. Lest we forget, the water, coffee and power also come with a price so that not only are valuable resources wasted but also money too.
This can be avoided if the thermal coffee mugs are used to preserve the heat of the coffee.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Choosing: Office Coffee Machine
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