Tassimo coffee maker has something special, what is that?

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Yes, tassimo coffee maker is a single serve coffee maker, but so are senseo, keurig and melitta, nothing special about that. Then, many tassimo lovers claim that this machine makes the best cappuccino, but keurig fans would say the same thing too.

Then, what is the one single thing that makes tassimo coffee maker so special? You must know that many companies come together to produce this coffee maker, you have big names like kraft and braun (not coming on board is bosch) in the designing of this machine.

**If you have tried my free coffee method, you would note that this is also one of the most requested coffee machine.

Stakeholders of this single serve coffee maker is no small players, with Starbucks, Seattle best coffee and gevalia, you know that tassimo gives anything but low quality drink.

Sure, the names that are associated with tassimo are all renowned brands in the coffee industry but it still do not make this coffee maker any special, another competitor also has the same number of bigwigs backing it.


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The one single thing that allows tassimo to penetrate the coffee market so rapidly is some bar codes on the back of its capsules, that is known as the t-disc. It is these bar codes that automatically brews you a real espresso, a filter brewed coffee and even milk based gourmet coffee like cappuccino and lattes.

If an ideal espresso should come with a decent amount of crema, then you can be assured that the tassimo coffee maker would be giving you that.

Although seemingly simple, these bar codes are determining factor for the brewing time, amount of water and the temperature to prepare each drink. Note this, every drink comes with different variables to ensure that each drink are brewed to the most ideal condition required for that particular beverage.

You do not feel it or see it working, when you insert a t-disc into the tassimo, it would read and "be instructed" on how to brew this beverage. All you see is the beverage of your choice dispensing out from the tassimo.

That is, folks, some simple bar codes, but a world of difference it would make to your coffee experience. In fact, if you like to experiment with your own drink, you can actually do it manually.

Although, I must say that I have yet to hear anyone using the manual function creating a drink better than the bar codes...


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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

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PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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