espresso maker, it is in fact not even in the coffee business. It is in the water purification business. So, what has that got to do with better espresso?
Coffee is comprised of 99% water, yet it is surprising how many people still fail to consider it as an important factor affecting the taste of coffee.
Our drinking water has come a long way from what it used to be decades ago. Most cities add minerals such as fluoride to compensate for the mineral content of the water.
Now, with the added chemicals, even our tap water can be safe for drinking. Unfortunately for coffee drinkers, these added chemicals may also alter the taste of water making it unsuitable for brewing a good cup of coffee.
What are the essential V60 Coffee Brewing Tools?
Learn about these brewing methods and more in our free coffee brewing class.
If hard water is used to brew coffee it may have some taste that will likely be passed on to the coffee itself. Bottled spring water and filtered water are ideal for brewing coffee because they generally do not add any flavor to it.
However, it is better to invest in a good water filter or sterilizer as this is the more practical choice and cheaper alternative than constantly buying bottled spring water.
There are many technologies to rid water of any pleasant taste or odor and to eliminate any microbiological contaminants in the water. One of the latest innovations in water treatment is the use of ultraviolet water treatment to clean water, such as sterilight technology.
The Sterilight system is a simple but effective process that uses the UV lights emitted by Ultraviolet lamps to disinfect the water from microbiological contamination by killing the cells of the harmful contaminants and at the same time it cleans the water without changing its taste, color and odor.
The use of ultraviolet in water treatment is a proven technology that has no significant disadvantages. More importantly, it disinfects without having to introduce any chemicals to the water and does not produce any byproducts.
Sterilight guarantees a 99.99% destruction of bacteria, virus, molds, algae, yeasts and protozoan cysts. It is sometimes combined with other filtration methods, such as reverse osmosis separation treatment, because UV light has no impact on chlorine, heavy metals, and other chemical contaminants.
This technology costs a little more than the ordinary filter or sterilization systems but has low operating cost. It is a good investment in the long run because it is more cost-effective than any other water purification system, it’s easy to use and easy to maintain since the UV lamp needs to be replaced only once a year.
Sterilight has water treatment solutions available for residential use and for light commercial use, highly recommended for use in businesses such as cafés, restaurants and hotels.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook