Updated [6th April 2020]. Currently, doing a quick search of Starbucks Espresso Machine will give you the Nescafe Dolce Gusto (with Starbucks Coffee Capsules of course).
This collaboration comes about from the 2018 Nestle acquisition of the rights to sell Starbucks Coffee globally outside of its stores. Nestle paid $7.5 billion for this right. At that point in time, this business is worth about $2 billion dollars to Starbucks.
And this should be a right decision because in 2019, Nestle makes a quarter of billion dollars from it.
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But, at the time of this article first writing, we were talking about an espresso machine that belongs to Starbucks: Starbucks® Sirena™ Espresso Machine. In our opinion, is one of Starbucks greatest contributions to the coffee industry.
There are many great features about this Starbucks espresso machine, which includes:
But, this article would like to highlight only 3 pointers that make the Sirena™ Espresso Machine stands out among the rest of the espresso machines.
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Although, many would argue that Starbucks is not even a coffee maker producer, so why would I say that they are having great coffee machines? Well, this is the first pointers why I think that this espresso machine is worth the purchase: The Partner.
The Partner (Saeco)
Starbucks is great in identifying and forming partnerships (case in point, Nestle). While, Starbucks do not make espresso machine and that their partner in this deal, Italian coffee machines maker, Saeco is one of the best coffee machine manufacturer in this industry. This is also the reason why you have a proprietary element, the Rapid Steam™ boiler inside this starbucks espresso machine.
So, although sold and branded under the Starbucks name, the technology actually came from a world renowned coffee machine maker - Saeco.
When you look at this starbucks espresso machine, you might have this thought that it looks like another coffee machine. Yes, there is a slight resemblance to the FrancisFrancis espresso machine (it comes with a very retro look), however, it is more elegant than the FrancisFancis and it can fit into any kitchen.
Designed by the BMW group, the whole idea of this espresso machine is to fit into any kitchen or dining area. The design is to be elegant yet applicable in any occasions.
The Starbucks Experience
The last pointer, which I personally find is the most important of all, is the idea behind the whole machine - the Starbucks experience. You can see the 3 P’s of their Starbucks Experience embedded within the machine DNA.
The whole concept of a Starbucks® Sirena™ Espresso Machine is inspired by the coffee drinking culture of Starbucks.The whole idea is to deliver a good coffee even in the comfort of your own home.
And in case if you are wondering if this is better than the Thermoplan that baristas in Starbucks use to make their lattes and cappuccinos, we can only say that it is different, but home use, the Sirena™ more than suffice.
To learn more about this Starbucks Espresso Machine or any other espresso machines, drop us a message below .
If you are not looking for espresso makers, then you can search our home page for drip filters, french press, single serve coffee makers etc.
Learn more other coffee makers and coffee machines.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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