The single serve coffee pod represents a break through in the reduction of wastage as well as the celebration of the individual’s right to choose from a wide range of coffee experiences.
To attempt to determine the most popular of the single serving coffee brands is very difficult. It does not take much to get involved in a debate of the relative merits of the Tassimo vs. Keurig single serve systems.
Then there are the debates surrounding the types of coffee available through the single serve coffee systems. There are those who will swear by their coffee Senseo pods or the coffee Folgers devotees.
Learn about this and more at our free Coffee Appreciation Class
The variety on offer by coffee Lavazza does not diminish the debate at all, rather it ads to it. It follows that trying to establish which single serve coffee system is the most popular is ultimately a subjective issue.
However, this need not necessarily be a bad thing. The issue here is popularity, not who is the best. One might want to infer the one from the other, but that would be secondary. Which is the most popular will be judged by entirely subjective criteria.
Popularity is defined by which is used the most. The Douwe Egberts coffee people are able to say that their Senseo range is very popular.
The Keurig system can make the same claims. The choice of the coffee lover will determine the popularity of the single serve coffee system. Herein lies the difficulty.
The single serve coffee system is designed o provide the individual coffee lover with the widest choice and range of coffee experiences possible.
Some of the better established coffee houses are able to place literally hundreds of choice coffee combinations on the market for coffee lovers to choose from.
As the popularity of one brand wanes in flavor of another brand so the shift in popularity will follow. Therefore establishing which is the most popular single serving coffee system will change and follow the trends.
At this stage Keurig is a market leader because of the wide range of coffee flavors and experiences it s able to package into its single serve coffee cartridge system and market effectively to the coffee loving public.
Whether this stays that way is in the hands of this company, the coffee lovers who support the brand as well as the opposition who have to find ways to respond.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook