Not only are these coffee machines very durable and made with the quality that Keurig is known for, but these Keurig coffee makers are very easy to use, thanks to the K-Cups.
Brewing coffee with a Keurig brewer is easy. Just insert a K-Cup into the machine and press the brew button. In just under a minute, you can enjoy a perfect cup of coffee.
Similarly, cleaning up after using a Keurig brewer is easy as well. All it takes is removing the used K-Cup from the machine.
While K-Cups are the reason why Keurig machines are so easy to use, these also discourage other people from owning a Keurig brewer.
Learn about this and more at our free Coffee Appreciation Class
For one, for those who are environmentally conscious, K-Cups generate a lot of waste. Second, some people feel that spending money on K-Cups will cost them a lot more in the long run than using their own coffee grounds with their coffee maker.
These are valid reasons; however, there are two things that address these concerns: the Keurig My K-Cup Reusable Filter and the My-Kap.
Keurig My K-Cup Reusable Filters
These single cup coffee filters are unlike other 4 cup or 12 cup coffee filters, since these are designed to be used exclusively with some Keurig brewers, such as the Keurig B40, Keurig B50, and Keurig B60.
These reusable single cup coffee filters known as My-K-cup allow you to brew your own coffee grounds with your Keurig brewer. Therefore, you can completely forego the use of K-Cups altogether.
This is a great alternative for those who don’t want to spend 50 cents per cup of coffee using the K-Cups.
These single cup coffee filters are reusable, easy to use, easy to clean, and most importantly, environmentally responsible.
To clean the My K-Cup Reusable Filter, just rinse it under running water. It conveniently comes with an instruction manual on how to use it with your Keurig brewer.
Now, My-Kap is slightly different from these reusable filters but it delivers the same value add. If you want to save some money (50 cents for a k-cup is expensive over the long term) and also enjoys your own particular blend, these two are solutions you can turn to.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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