single serve coffee maker is the new darling of the coffee maker industry. Industry watchers say that this coffee machines take up rate is 1 for every 4 coffee brewers purchased.
What is it that makes the single coffee maker so popular? Personally, I think it has to do with the value add that this machine is able to add to the urban lifestyle of the coffee lovers.
if we examine one of the more popular brands, keurig coffee maker, the first thing that you noticed about this coffee maker which is representative of this genre of coffee machine is the sleekness.
Learn about these methods and more (such as coffee cupping) in our free coffee classes.
A collection of the various Drip Coffee Methods
The single serve coffee makers are all very compact, this design is meant for folks living in the city that do not have much kitchen top space for kitchen applinaces. Immediately, you noticed the first value add.
However, it is the operation of this machine that is the driving force for the high take up rate from consumers. While, is it a known fact that folks do not really like instant coffee, nobody can deny that they hate the tedious method of preparing gourmet coffee.
So, somewhere along the way, some one marry these two ideas together and you have your single coffee maker. A machine that produces good coffee instantly. All one need to do is to insert a coffee pod, press a button and enjoyed the gourmet coffee.
Another bane or grouse from people using coffee makers is the cleaning, for single coffee maker, all one need to do is to discard the spend coffee pods, wipe the interior of the machine and that is about all.
Personally, I would think the ease of maintenance is an even bigger draw to own the single serve coffee machine. Nobody likes to clean coffee makers, and the machine that is the easiest to clean is usually the most favored.
There was a slight drawback about these single cup machines in the form of closed system, which meant that you have to use the brand of coffee that the machine manufacturer dictate, but that issue has since been solved by companies such as coffee ducks and perfect pod maker.
So, now the single serve coffee maker is one that can dispense many varieties of gourmet coffee instantly and is almost maintenance free. Tell me, if this is not good, what is?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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Free tickets code: adelaide0823
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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