Choice of roasted coffee beans matters

A vast bulk of the literature deals with the difficult choices that coffee lovers have to make in terms of their preferred coffee machine.

Even more literature deals with the do’s and don’ts of making coffee. The last thing you want to do is convert gourmet coffee into an unpalatable brew.

After all the noble roasted coffee beans deserves to become a coffee lovers most lasting memory. There are so many variables that play a role in making this process come to a successful conclusion; the type of coffee machine, the type of filter the purity of the water and the coffee that is used.

This is the point where one might want to reflect on the product of the coffee roasting process which after all this the focus of the entire ritual.


Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

Making Coffee without Coffee machine.

How to use a V60?

How to brew using a coffee sock? 

These methods are featured in our coffee courses


How much attention does one pay to the detail surrounding coffee roasting and roasted coffee beans? The degree to which the roaster roasts the coffee beans is fundamentally important in determining the most important taste attributes of the roasted coffee bean.

A long time in the coffee roaster, coffee bean will be dark and obviously the reverse applies as well. Dark roasted coffee beans have different taste to coffee beans that have had a light roast.

The difference is created by the time spent in the roaster or the number of times the roasting process has been repeated to achieve the preferred roasted bean.

Light roasts tend to leave a residual flavor of the environment in which the bean was cultivated whilst dark roasted have a profound effect on the chemical make up and thus flavor of the coffee bean.

Which ever roast you prefer it is a fundamental decision in terms of defining what constitutes good coffee. It follows that every serious coffee lover needs to get acquainted with the intricacies of coffee roasting so as to be able to confidently define the right type of coffee for them.

Do you want your coffee even fresher? Then do it at home! While roasting green coffee beans at home can be done. You need to be aware that roasting coffee beans at home will mean you will have some cleaning and airing to do afterwards.

The roasting produces smoke and the coffee beans shed their husks in the process. Experts also say that one needs to be aware of the requirement to move the beans away from the heat source speedily and cool the beans done fairly quickly as well to end the roasting process.

You would never expect the type of roasting to impact your coffee so much right? So, do take note of this, the next time you shop for coffee beans...

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

how to sell food online workshop

Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports

Learn more about this Selling Food Online workshop

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Why People Buy Coffee From Cafe?

    May 12, 23 12:11 AM

    why people buy coffee
    Learn more about the buying decisions on why people buy expensive coffee from cafe that does not save them time nor money.

    Read More

  2. How to choose a coffee machine?

    May 09, 23 01:55 AM

    how to choose a coffee machine
    How to choose a coffee machine based on a set of variables that shows the popularity of the brand rather than a person views is more accurate and better.

    Read More

  3. Who Goes to Coffee Shops and What Coffee Drinks Do They Buy?

    May 02, 23 04:43 AM

    who goes to coffee shops
    Learning who goes to coffee shops helps you find the right customers, the paying coffee drinkers who buy more cups of coffee, boosting your coffee sales.

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore