For home or office use, price of the machine remains to be a key factor, for commercial use, the value of a professional espresso machine is being evaluated instead of just the base price.
Because of the heavier usage and high volume that the commercial espresso maker is expected to deliver, if the standard of the machine is low, it would be prompt to frequent breakdown.
Forget about companies offering you free one year on site warranty and repair services! If your machine is down, you cannot serve your customers, so that is lost opportunity, no matter how short the turn around time is.
Here is a breakdown on choosing a good professional espresso machine:
1. High quality machine
As highlighted in the earlier pointers, a good quality machine would not break down frequently and so no lost sales for your coffee shop. Another thing is the quality of the coffee must be good.
There is simply no use getting the best machine, if the espresso or coffee brewed from it is of mediocre quality right? It is good espresso that would win you more customers, not any sophisticated espresso machine
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2. Ease of use, programmable function
Most of the time, the folks that are using the espresso maker would be your staff and not you. So, no matter how good your brewing skills is or how well you can handled the machine, if your staff cannot do it, your shop would still delivers lousy coffee.
The best way to replicated your skill is to calibrate the commercial espresso machine with the conditions that would brew a great espresso, and your staff simply has to press a button to serve the customer.
This would ensure consistent quality all the time.
3. Low maintenance
The maintenance of the machine would have a direct impact on the profit that you can reaped from your coffee business. Here is how it goes: a professional espresso machine that has a more complicated cleaning sequence would meant a longer working time for your staff.
This would mean more money paid on wages to your staff. So, the easier the maintenance of the machine, the more profit from your coffee shop.
4. Mode of purchase
This is exclusive to the cafe or coffee shop business only. The fact is, you might not have to buy the espresso machine after all. There are at least two other ways to have an espresso maker in your cafe without a hefty investment.
The most common way is to rent it from coffee manufacturer. For a fixed sum monthly, you would pay for the espresso machine to be used in your cafe. The beauty of this arrangement is not huge first time investment.
Another way is the free on loan model. Cafe and coffee shops that go with this model would have to use the coffee that are dictated by the coffee company.
Moreover, they would set a minimum quantity that you would need to fulfill per month in order to enjoy this privilege.
The beauty of this, is no investment in machine at all, however, you are restricted in the coffee types that you would be able to use.
There you have it folks, some elements to consider when choosing a professional espresso machine.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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