Online bargains, online business all started because of internet.
When the Internet was launched, a new revolution began on the lives of many people. Through Internet, people around the world can easily connect to each other.
There is also the easy release of news and information. Moreover, people had started their online bargains and businesses.
People or companies doing business online gain many benefits and savings. They do not have to pay rental. Offline businesses have to pay rentals for the location of the business.
This is a free ebook for one to better the espresso coffee drinks that they are ordering and drinking.
This would not assist you to differentiate a solis espresso machine from a saeco coffee machine. But, you would know what is the difference between an Americano and a macchiato the next time you go to a Starbucks.
Internet cafe, for example, must pay the rent of the commercial building where the business is located. Another, they do not have to pay utilities.
Since, it is online; all they have to do is to work with their mouse, have contacts with their buyers and to negotiate with them.
There is no need to use some equipment as compared to offline business. Again, for an internet cafe, there is a need to buy computers. There is also a need to pay for the electric bills.
One more thing, there is lesser manpower for online bargains. They do not need workers; therefore, they can save more money.
Moreover, they can save effort because they are not monitoring any worker. There is no need to worry about money for the wage.
With all these savings, and in order to compete, sites such as Amazon are able to offer better discounts. Every item on Amazon store is very low in cost.
This is so because more discounts are offered. Moreover, prices regularly changed. In most possible ways, they offer low prices because they know it is very important for their customers.
Better discounts will result to more customers. More customers will mean that they will grow bigger. Now, aside from growing bigger, they are also able to make bulk purchase and thus able to get cheaper price.
Of course, this will result to better bargain for customers.
Moreover, there are online coupons that are being offered by Amazon. You can have this coupon as soon as you will purchase from them. Of course, you have to do online shopping so that you can do your purchase.
Other than lower price, online stores throw in other freebies such as longer warranty period.
For offline ones, they may offer a 6 months warranty, but for online, they can offer a 1 year warranty period. Longer warranty period will be a great attraction for buyers.
Aside from longer warranty period, another freebie is the free delivery part. This is a big saving for the buyer. After ordering a product, he/she will just wait for a day or two to have the product in his home.
However, the duration of the delivery will depend on his location. He can have the product in the same day, when his location is accessible.
Meanwhile, if he is located in a place that is not accessible at all, then he will wait for longer period.
With this information, maybe you can consider starting your online bargains. This is a great business, as long as you know how to manage it.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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