How it all started | 2010


Ebenezer Heng started the website in 2007 because he is always reading about coffee machines and coffee (read more about why he does that).

On coffee as the name suggest was initially started to provide information and reviews on coffee machines from Ebenezer's point of view.

People like the content, the site grew, the readership grew.

In 2010:

we served more than 2 million impressions

read by more than 15 000 subscribers daily

Syndicated to more than 100 000 connections via twitter, linkedIN, facebook and numerous other platforms.

So, On Coffee expanded and start to include more genre of coffee makers, more brands, more coffee content.

This month Special! Message us SCG2015 for a FREE Singapore Cafe Guide (2015 PDF edition) 

Contact us for Free Augmented Reality Set up for F&B business 

Other F&B Services:  F&B marketing package and F&B Training

F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

What do we do now?

Content Provider and more

We still remain true to our roots of offering quality content and reviews on coffee machines. We do it on a daily basis, and covers both new and older machines.

In fact, we have since started a ezine (coffeelogy) so that readers can keep up to date with our content. And have along the way, published a number of ebooks that are given free to our readers.

Leads generator

Since 2009, we have been providing leads to coffee companies that does coffee machines in the office segment.

Offices have turn to us for low cost, reliable coffee machines.

And we refer the leads to our partnering coffee companies

Coffee Shop Consultation

We have been involved in a few coffee shops and marketing projects with industry players since the start of 2010.

This is sort of divesting from our core content business, but is still within the coffee industry.

Moving forward

Early 2011, we started OCM consultation, a segment that focus solely on services that are related to the coffee and F&B market.

Who have we worked with before?

We have done consultation for companies such as Nestle, Unilever, Yeos, La Pavoni and numerous other cafes and coffee shops.

While some of it relates to coffee and coffee machines, most of it is about the marketing of coffee shop and F&B outlets, thus the decision to start OCM Consultation, the business arm of

Hope we can value add to you

If you are a consumer looking for information -go to other pages -there are more relevant content there, you can start by doing a search.

For business owners, there are few services that might interest you:

Marketing -you can check out our OCM marketing package

Traffic generation -you can learn from our coffee shop business section

Any other queries -contact us and we would assist with your queries.

Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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