Melitta pod are not big compared to Tassimo, but is has a following

The brand name Melitta has become synonymous with filters. 20 to 30 years ago no decent household that serve good coffee was without a box of Melitta paper filters.

The paper filters with the distinctive tan color were recognizable everywhere. Since then a lot of changes have occurred in the coffee lover’s world.

New companies have been formed and new products have been developed. One of the most revolutionary developments will undoubtedly be the coffee pod.


Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

How to make coffee without machine? 

Why V60 Coffee?

What is Sock Coffee Filter?  

Learn about these methods and more in our free Coffee Class in Singapore 

This fully self contained single serve coffee cartridge has gripped the imagination of coffee lovers around the world. The market leaders today of those companies that have been able to adapt their business practices as well as their marketing strategies to these new realities.

Unfortunately it seems as if the Melitta pod is not the market leader that Melitta filters once were. There is no doubt that the quality of Melitta coffee remains unchanged.

However the Melitta coffee pods have not become the market leaders that Melitta hoped they would be. Another brand name has successfully challenged Melitta for its prime position.

The Tassimo product range is more popular than the Melitta one cup coffee makers. The Tassimo product range makes use of a Tassimo pod holder which is unique in design in that you can only use Tassimo pods in it.


Only time will tell whether this was a wise decision in the design process. The Melitta pod can be used in all other single serve coffee makers.

Conversely other brands of coffee pod can be used in the Melitta one cup machines. The advantage of the common design is that even if you do not own a Melitta machine you can still enjoy the coffee experience on offer through the use of a Melitta coffee pod.

It would be dangerous to underestimate the following that Melitta has as a brand. There are many consumers who prefer the Melitta pod to many of the other pods on offer.

Regretfully it is unlikely that Melitta will return to the premiere position as a brand in the coffee market that it once had.

Having said that, nothing is impossible. The marketing backlog which Melitta endures is substantial. This will not deter the faithful customers who support the Melitta products worldwide.

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Tim Hortons Singapore is a Canadian Coffee Chain?

    Nov 16, 23 09:00 AM

    Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

    Read More

  2. Coffee report on WMF Coffee Machine Brand in Singapore

    Oct 11, 23 03:45 AM

    coffee report wmf
    Coffee report on WMF Coffee Machine Brand in Singapore

    Read More

  3. What is the target market for Starbucks? 

    Oct 08, 23 11:04 PM

    What is the target market for Starbucks - research by tertiary students in Singapore

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore