V60 Coffee Dripper - A popular method of brewing without a coffee machine.
Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this.
Learn about the above methods and more in our free coffee brewing course.
Machine snack used vending strategy to penetrate places like 7-eleven? Sure, you might be familiar with snack machines that function like drinks vending machine, but this is one that got itself into 7-eleven, what do I mean by that?
I guess you are having many questions, top of the list would be my meaning on the statement "machine snack used vending strategy". What does placement in 7-eleven has to do with vending strategy?
It is the convenience, a press of button and out come a snack. Reading until here, you might be giving me an incredible look, who in the right mind would place a snack vending machine in 7-eleven when they can just take it off the shelf?
Well, they would not be able to take it off the shelf, if it is a cup of hot mash potato. Yes, I am sure you have heard of all types of vending machines, and in this particular case, it is dispensing mash potato.
All that consumers need to do, is just press a button for the pipping hot potato complete with different types of gravies.
This snack machine functions exactly like a coffee vending machines. When consumers presses a button, the potato powder and the gravy powder are dispense into a mixing bowl. They are then shot with hot water, and dispense into a cup.
This hot liquid cools into mash potato top with your choice of gravy. The vending strategy is uncanny, as the snack machine choice of location is a 24 hours outlet, exactly the way a vending should function -24 hours. The similarity does not end there.
This mash potato machine from Maggi, uses powder similar to those of coffee vending machines and the whipper motor, mixing bowl are all similar in concept to a coffee vending machines. Now, you get the meaning of machine snack used vending strategy statement?
It is trade secret, so we would never know if this Maggi mash potato machine uses any Nestle coffee vending machine, like their Lioness machine. But from what I have gathered, this is a coffee tek machine, not a very popular coffee vending machine, due to its limited range.
This potato machine snack used vending concept, with free on loan policy to its customers, in this case, 7-eleven. And 7-eleven, has to fulfill a minimum order to enjoy the free on loan machines.
Vending strategy in their choice of placement, used vending concept and they might probably be using reconditioned coffee vending machines. So, would you not agreed with me that this
potato machine snack used vending strategy to penetrate the market?
Wanna learn Something on coffee makers
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Find: Where to buy Coffee Beans in Singapore (or any where in the world)
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
May 13, 22 03:43 AM
Most likely, the ratio of coffee to water and the way the coffee is extracted are to blame. If you fix these, your coffee might taste better.
May 12, 22 05:29 AM
There is no substitute for Turkish coffee's thick, rich flavor because it is produced in a unique way using an Ibrik, a copper pot that most people don't own.
May 11, 22 06:19 AM
If you know what to look for in a coffee maker, you'll be able to choose between good coffee and bad coffee. You want a better coffee experience, ask an expert
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook