For this particular Lavazza espresso machine, Blue 2210, most users of it can list many reasons on why one should own it. In fact, just the brand Lavazza (with more than 100 years of coffee roasting history**, they are renowned for espresso and gourmet coffee) alone is good enough for one to consider this machine.
But in this article, we have make it easier for all, with just the top 3 reasons on why you should own this machine.
**Lavazza history: Founded by Luigi Lavazza in 1895 when he started his coffee business in a small grocery store in the heart of old Torino, Italy.
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Reason 1: Ease of Use.
Being a single-serve coffee maker, all you need to do is to open the drawer, drop in the capsule, press the button and enjoy the brew. With the ability to contain up to 20 waste capsules, Lavazza takes away the task of clearing your waste after every brew (note: of course recently there are many talks about sustainability, bio-degradable capsules for most single-serve coffee maker).
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There is also no need to constantly check the machine if the Lavazza blue has hit the maximum number of waste capsules as there is a sensor to remind of this situation. Automation and ease of use is the first element that would attract you to this machine.
Then, you might say -"don’t all single-serve coffee maker offers ease of use?", and you are right in saying that. So, in a way this blue Lavazza espresso machine, is easy to use, but is not better or worse when compared to your typical single-serve.
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Reason 2: Look and Feel
Personally, we at OCM really like a coffee maker or espresso machine that has an attractive exterior (good looking machines). And, when it comes to this variable, not many single-serve coffee makers, in fact not many coffee machines can match the blue LB 2210.
Lavazza actually teamed up with Pininfarina to come out with this sexy looking machine. Seen from a certain angle, the whole machine takes on a sporty look and yet it is functional enough to blend with any home decor (would not stand out like a sore thumb).
For those of you that are thinking - who is this Pininfarina, why should we be interested in them? Well, they are the folks that design Ferrari. So, we thought it is pretty cool for the designers for the most glamorous car in the world to be designing this Lavazza coffee machine.
Reason 3: Durability
One last thing when we buy any espresso machine is the durability. So far, we know that the Lavazza Blue 2210 is easy to use, and it is attractive but it is durable?
Lavazza is a coffee company, and they know that their strength is in their coffee. So, to make a good durable espresso maker, they teamed up with Saeco, Necta and SGL, all renowned espresso machines maker to give you the Lavazza Blue LB 2210.
With these few established espresso/coffee machines suppliers that have a good track record of building machines, Lavazza pretty much took care of the durability variable.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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