This KitchenAid coffeemaker does not even look like coffeemaker

It has the typical espresso lines and does not look like a coffeemaker.

This does not mean that it isn’t. The stainless steel filter basket with the handle seems to be more typical of an espresso machine than of a Kitchen Aid coffee maker.

Of course the glass carafe sits beneath the stainless steel filter basket and not the cups one would normally expect.

The distinctive style makes it very easy to find the KitchenAid coffee maker on the shelves of your favourite retail store our in an online catalogue.


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However, can it make coffee? Most certainly it can. The KitchenAid coffeemaker is designed to make twelve cups of coffee.

It has a range of programmable functions as well as an auto shut off system which is very important in preventing the overheating of this and any other coffee maker.

This particular KitchenAid coffeemaker is not a grind and brew coffeemaker. The coffee of your choice will have to have been pre ground before use in the KitchenAid coffee machine.

The water head in the KitchenAid coffee maker is designed to distribute the hot water evenly over the grounds that have been placed into the filter basket thereby ensuring that the grounds are wet thoroughly and the resultant coffee brew has extracted the maximum flavour and aroma from the coffee grounds.

Variations in design and finish of this particular KitchenAid coffee maker allow for a black onyx finish or a classy stainless steel coffeemaker finish which the manufacturers of the KitchenAid coffee makers call their nickel pearl finish.

KitchenAid also offers a nifty extra in the form of an extra hot plate and carafe. This is ideal if you want to brew two pots of coffee in quick succession just before your guests arrive.

This means that you can have enough coffee prepared without the embarrassment of half of your guests having coffee whilst the other half is still waiting for theirs to brew.

The alternative would have to be a thermal coffeemaker carafe which KitchenAid at this stage does not offer. Nevertheless, the additional warming plate and glass carafe are the perfect solution to this problem.

Given that this KitchenAid coffeemaker will retail for less that two hundred dollars, that is quite a bargain.


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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).


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