Don’t buy Keurig coffee systems if you like gourmet coffee makers

So, keurig coffee systems does not serve gourmet coffee? Terms like

gourmet coffee makers is misleading. Sometimes, the journey is more important than the destination you arrive at. What this sentiment implies is, is that the process of achieving something is perhaps more important than the goal achieved itself.

This describes in essence every journey of learning. What you learn in the process is very important and is sometimes more important than what you achieve as the end result.

This could also apply to the Keurig coffee systems. If you are keen to learn the long way how to make good espresso coffee, then the Keurig coffee maker should be avoided.


Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

Questions on how to make coffee without machine. 

V60 coffee adalah

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Learn about these brewing methods and more in our free coffee brewing course

The “science” of making the perfect cup of espresso begins with the choice of beans, the degree of roast and the flavor, should you be so inclined. The grinding of the beans, filling the espresso water reservoir, filling the grounds holder and initiating the espresso brewing process; all these steps have to be practiced time and time again in the pursuit of mastering the science of the best espresso coffee.

The alternative would be to make use of the Keurig coffee systems. Through the use of the K Cup system you are able to choose from a wide range of coffees and teas to make the perfect cuppa.


It really does not matter which of the machines you use in the Keurig coffee system range. Whether it is the top of the range Keurig B60, the low priced Keurig B40 or even the slightly more expensive B50 Keurig, you get the perfect cup of espresso every time. The K cup system has revolutionized the way in which one makes espresso.

The Keurig K Cup system allows for the use of one cartridge per single cup of espresso. There are enough different types of coffee on offer to satisfy even the most critical coffee gourmet.

Being able to buy coffee K cup cartridges online makes being a coffee lover so much easier. If you go online to Timothy World Coffee you will find a whole range of Timothy’s K Cups from which you can order.

The prices are very reasonable and your order can be delivered to your doorstep. Unlike many other delicacies you do not have to leave the comfort of your home to enjoy the benefit of the Keurig coffee system.

However, we have to be clear on one point. If you own a Keurig coffee maker you will never learn how to make espresso the old fashioned way. All you will learn is how to load K cup, and push a button.

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

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