Introduction to Digital Marketing | Singapore | Tampines


The objective of these lessons is to allow participants to execute and validate the various campaigns and assess the results. 

Bringing together various industry practitioners including NUS professor, it is the hope of the organiser that these sessions can have a positive and practical benefit to all participants.

3 critical online marketing elements and it can boost your margin 

All 4 weeks -$296  (special offer: $66)

Per week -$99 (special offer: $19, first session complementary)

Social media basic

Class starts on 9th May and ends 30 May

Fill in the form below for complementary class

For Free/Subsidised Training

Please note that all fields followed by an asterisk must be filled in.


This is a 4 weeks, 1.5 hours session that participants not only will learn but is equip with the skill to execute the various marketing campaign. 


Week 1 - Mon 9-May 12.30pm to 2.00pm

  • Introduction to digital marketing/consumption Pattern -16 May
  • what is digital marketing
  • what are the digital platforms
  • how to implement social and digital campaign 

Week 2 – Mon 16-May, 12.30pm to 2.00pm

  • Data Analytics and its importance (Guest by NUS Lec/Prof)
  • What is data analytics 
  • How it impacts your business 
  • How to implement a data research campaign 

Week 3 – Mon 23-May, 12.30pm to 2.00pm

  • Digital Story telling (execution on Social Media) 
  • How to draw up a narrative 
  • Drawing the process flow 
  • Executing the social campaign 

Week 4  – Mon 30-May, 12.30pm to 2.00pm

  • O2O (Offline to Online) campaign execution 
  • what is O2O marketing 
  • Defining the elements 
  • Executing the O2O campaign

Sign up for Complimentary class

For Free/Subsidised Training

Please note that all fields followed by an asterisk must be filled in.

Profile of Trainers: 

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and System Development.

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Computing (Honours) in Computer Engineering and PhD in Information Systems from National University of Singapore. Read more about Dr Lek Hsiang Hui

Ebenezer has trained thousands of professionals both local and regionally. He is also running an e-entrepreneurship class in Temasek Polytechnic.  

Social media basic

Other F&B/FMCG Training 

F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 

This month Special! Message us SCG2015 for a FREE Singapore Cafe Guide (2015 PDF edition) 

Contact us for Free Augmented Reality Set up for F&B business 

Other F&B Services:  F&B marketing package and F&B Training

F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

Contact Us 


Adopting Technology & Automation in F&B | Temasek SkillsFuture Academy

  • Venue: Temasek Polytechnic
  • Date: 05-01-18
  • Time:9 am-6 pm 
  • Cost: $30**
  • Contact us
Eventbrite - Adopting Technology and Automation in the F&B Business

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