Dr Lek Hsiang Hui | NUS Analytics Singapore 

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and System Development.

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Computing (Honours) in Computer Engineering and PhD in Information Systems from National University of Singapore.

He currently teaches undergraduate courses in Requirements Analysis and Design, Data Mining, and Business Analytics at the School of Computing, National University of Singapore.

A specialist in the area of Analytics, Dr Lek has been involved in Big Data Analytics for the past 6 years. His PhD thesis focuses on deep linguistic analysis of text documents to formulate sentiment values for marketing and brand management purposes.

Dr Lek has also been involved in research projects in Data and Text Mining with Big Data exceeding 3 billions data points and has published on Sentiment Analytics approaches.


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F&B analytic Training 

Social Media Basic 


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F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 


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Recent Articles

  1. Starbucks espresso machine | 3 Reasons why U should get Sirena

    Apr 06, 20 04:01 AM

    If you do not like Starbucks coffee, this Starbucks espresso machine might change your idea of the coffee chain. The machine is amazing!

    Read More

  2. Why is buying a Used espresso machine in Singapore better?

    Apr 01, 20 01:19 AM

    A used espresso machine in Singapore cost 1/10 of the cost price of a brand new espresso machine in Singapore, A new one may cost between $3,000 to $20,000

    Read More

  3. Lavazza espresso machine Blue 2210 : 3 Reasons why you want to buy

    Mar 28, 20 12:32 AM

    If you are looking for a great lavazza espresso machine, here are 3 reasons on why the blue has to be the one...

    Read More

Other Food and Beverage Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


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