Among all the types of coffee makers available in the market today, nothing beats the convenience, the ease of usage, and the brewing time of a single serve brewer, hence the name, instant coffee maker.
And obviously, instant coffee and coffee vending machines pale in comparison when compared to the taste of coffee brewed from a single serve brewer, or from any type of coffee maker for that matter.
Today, instant coffee makers come in different shapes and sizes from various brands, and more and more people are jumping on the single serve bandwagon.
These single serve brewers appeal to a lot of people because nothing beats convenience in this day and age, in which the pace of daily life has become more rapid than ever before.
Learn about these brewing methods and more in our free coffee brewing course.
Keurig is one of, if not the most popular brand of single serve brewers because of its high quality single serve coffee makers, which brew great tasting cups of coffee while requiring little to no effort.
All Keurig single serve brewers revolve around the usage of K Cups, which are prepackaged coffee grounds that also come with a coffee filter.
In other words, the use of a Keurig brewer doesn’t require the usual tasks related to making a cup of coffee, which are measuring, grinding, and transferring the grounds from a grinder to a coffee filter.
If you are familiar with espresso coffee makers from DeLonghi Coffee that make use of E.S.E. pods, then the concept of using a K Cup is somewhat similar to that.
To use a Keurig brewer, simply insert the K Cup into the unit, make sure that the water tank contains enough water to brew one cup of coffee, and press the brew button.
In under a minute, a cup of coffee is ready to be consumed and enjoyed. To clean it, simply remove and dispose of the used K Cup after brewing.
Furthermore, K Cups come in over a hundred varieties, each one containing a different blend and roast from world renowned coffee roasters.
There are also varieties of K Cups for tea and hot chocolate. This makes each Keurig brewer very versatile due to the wide variety of K Cups.
In fact, an owner of a Keurig brewer can literally enjoy a different blend of coffee for each day for months before having to repeat one kind of K Cup.
In other words, as far as all types of coffee makers go, the single serve coffee maker or instant coffee maker is the most convenient to have, especially for people-on-the-go, who need to grab a quick, but a very great tasting cup of coffee every morning.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook