Should I Even Consider Green
Coffee Beans?

Coffee is a great beverage that keeps us alert and awake all day long. But did you know that coffee not exist in nature in the form that we regularly purchase it.

Actually, coffee is prepared from the roasted seeds of the coffee plant and these seeds are generally named as green coffee beans even if they are not exactly beans, they are more look like berry.

The green coffee beans that are harvested in the coffee fields are disposed to areas where they are first roasted, and then ground, and of course delicately crushed to create coffee powder.

Basically, there are different coffees from around the world. In fact, the coffee from around the world possess it own extraordinary flavors.


Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

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V60 Pour Over 

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Learn more about these methods at the free coffee courses online

The type of weather, growing conditions and the mode the beans are roasted hold opposing views from country to country and that all makes for a dissimilar tasting coffee. Some of these are coffee from Brazil, America, Ethiopia and Hawaii.

When we talk about the biggest coffee producing country in the world, Brazil holds that title. Brazil makes some of the world famous coffee and it is no surprise.


The Brazil Bourbon Santos coffee is very great in taste and is a super blend. It is sweet-smelling and has a high-quality balance of bitter acid and a dark body.

There is also great coffee Ethiopia, Hawaii and Panama. The coffee from Ethiopia well thought as the origin of coffee and known for a very well brew.

One such coffee from Ethiopia is the Coffee Klatch from Yirgacheffe. These are prepared from dry roasted beans that are developed in very sunny areas.

While Hawaii is the only State in the United States to manufacture coffee, this island will create a smooth and jam-packed flavored blend with good balance. The majority of coffee in Hawaii is recognized for being a preferred to drink straight.

Aside from that we also have Arabica and Robusta green coffee beans that are well recognized for having a strong and flavorful taste.

Arabica Coffee Beans make up 70% of the world's coffee supply and Robusta's have a stong and bitter taste, but in turn have superior, roughly double, caffeine content than Arabica's.

It is more interesting to buy your own green coffee beans, mix and match the flavor and taste that you want to achieve.

Of course, if you buy in bigger amount which is possible from wholesale coffee distributors or retailers.

The good thing from buying green coffee beans is it can last for years if stored properly and you can even blend your own roast to what preparation you like.

However, the only drawback about is you need to buy a home coffee roaster which is reasonable and not that difficult to use.

Are you using cuisinart products or something similar to brew your coffee? How about using an equipment that is totally different?

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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