Would gourmet flavored coffee in can taste good?

The first thing you would think is what is gourmet flavored coffee? You either have gourmet coffee, or you buy flavored coffee, so what is this term all about?

When we buy gourmet coffee, we know we are buying espresso coffee or its variants such as cappuccino and the likes. This term came from how baristas called their machines -gourmet coffee makers.

This gourmet flavored coffee in can is a totally new world. They cannot call the coffee, gourmet or specialty coffee, because it is not roast and ground, it is factory produced.


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But, because it is make by some of the world's leading gourmet coffee roaster, so they call this gourmet flavored.

And this market would be the battle ground for coffee suppliers around the world. Starting with Nescafe that introduces their gourmet flavored coffee blend in cans, other coffee companies followed suit.

You have starbucks introducing their own can coffee, and this year you have a launch by Ilko coffee international. Never heard of this company before?

This is a big company comparable to Nestle and starbucks. The partners of IlKo are the Illy, recognised by the world as one that serves the best coffee, then you have Coca-cola, the world largest beverage company.


With Coke joing the fray in the coffee business, one can only start to imagine how lucrative this business is right? According to statistics from CoCa-Cola, this particular market is worth 17 billion, and I guess this is big even for company like coke.

Oh, by the way, "this market" that we are talking about is the ready to drink (RTD) coffee market. And different players are using and manipulating different tactics and strategies to conquer the market.

IlKo with this Illy Issimo for example is taking the premium route, using word of mouth and good taste to increase their adoption rate, while we know that nescafe is actively distributed via vending machines.

To answer the question if this canned flavored gourmet coffee taste good, it should, if not folks would not spend 17 billion buying it right?

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

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