Would gourmet flavored coffee in can taste good?

The first thing you would think is what is gourmet flavored coffee? You either have gourmet coffee, or you buy flavored coffee, so what is this term all about?

When we buy gourmet coffee, we know we are buying espresso coffee or its variants such as cappuccino and the likes. This term came from how baristas called their machines -gourmet coffee makers.

This gourmet flavored coffee in can is a totally new world. They cannot call the coffee, gourmet or specialty coffee, because it is not roast and ground, it is factory produced.

---

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

---

How to make coffee without machine? 

How to prepare V60 Coffee? 

How to make Kopi? 

Learn about the above methods and more in our free Coffee Workshop in Singapore 

---

But, because it is make by some of the world's leading gourmet coffee roaster, so they call this gourmet flavored.

And this market would be the battle ground for coffee suppliers around the world. Starting with Nescafe that introduces their gourmet flavored coffee blend in cans, other coffee companies followed suit.

You have starbucks introducing their own can coffee, and this year you have a launch by Ilko coffee international. Never heard of this company before?

This is a big company comparable to Nestle and starbucks. The partners of IlKo are the Illy, recognised by the world as one that serves the best coffee, then you have Coca-cola, the world largest beverage company.

With Coke joing the fray in the coffee business, one can only start to imagine how lucrative this business is right? According to statistics from CoCa-Cola, this particular market is worth 17 billion, and I guess this is big even for company like coke.

Oh, by the way, "this market" that we are talking about is the ready to drink (RTD) coffee market. And different players are using and manipulating different tactics and strategies to conquer the market.

IlKo with this Illy Issimo for example is taking the premium route, using word of mouth and good taste to increase their adoption rate, while we know that nescafe is actively distributed via vending machines.

To answer the question if this canned flavored gourmet coffee taste good, it should, if not folks would not spend 17 billion buying it right?

---

This Form cannot be submitted until the missing fields (labelled below in red) have been filled in
Contact Us
Please note that all fields followed by an asterisk must be filled in.
Company Name*
First Name*
E-Mail Address*
Business Phone*
What Services Do U need	Free Coffee Trial (Location specific) Coffee | Espresso Machine Enquiry Reports | Analytics | F&B Marketing Any Other Enquiries
Please enter the word that you see below.

---

About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

---

Coffee Feature of the Month

2021 Brew Coffee Workshop with Barista Champion

2021 Latte Art Workshop with Barista Champion

---

Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)

Find: Where to buy Coffee Beans in Singapore (or any where in the world)

---

---

---

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

---

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google

---

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us