Gourmet coffee beans is just
a marketing gimmick

Surely if all the gas comes from the same crude oil the differences between the different gas brands cannot be that significant. Are the products of one gas company so much different and better than the products of another gas company?

The same principle could apply to a whole range of other products. Is there really a difference between the different brands of coffee on the market? If one coffee bean is the same as another coffee bean are there any significant differences between the different gourmet coffee bean brands?

There are a number of things that should not be taken lightly. One favorite brand of coffee is one of these things. If you really want to set the cat amongst the pigeons then you need to start comparing the relative strengths and weaknesses of coffee brands such as Starbucks and Illy.


the-coffee-lovers-ebook

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)


How to make coffee without machine? 

How to prepare V60 Coffee?

How to make Kopi

Learn about this and more at our free Coffee Appreciation Class 



Is there really a significant difference between Illy coffee beans and Starbucks coffee beans? What about the wholesale coffee beans you can buy at the local supermarket?

To different individuals, all of these will qualify as gourmet coffee beans to their respective supporters.

It is a very individual thing. If you are a fan of Illy coffee beans and regard these as gourmet coffee, there is, in essence, nothing wrong with that.

gourmet-coffee-beans

By the same token if you are a fan of another brand of flavored coffee, then that is fine too. Ultimately some will ask whether the marketing of the different brands of gourmet coffee beans is not a simple marketing trick to pit one coffee lover against another coffee lover.

Surely roasted coffee is roasted coffee, especially if it all started with the same genus of wholesale green coffee bean?

It would be a great pity if the coffee roasting institutions would pit us gourmet coffee bean lovers against each other merely in the interest of the profits to be made through roasted coffee.

Personally, while there might be some slight difference in the genre of coffee beans and the blend which they are roasted, the "premium-ness", the ratings are all marketing facade from the different companies.

However, there is absolutely nothing wrong with that! Just like you supporting your favorite football club, what is wrong with being loyal to your favorite brand of coffee bean? It is part of that coffee drinking experience...



Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.

  


About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).


Coffee Feature of the Month

2021 Brew Coffee Workshop with Barista Champion

2021 Latte Art Workshop with Barista Champion


Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)

Find: Where to buy Coffee Beans in Singapore (or any where in the world)




Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. What Is A Flat White Coffee Drink

    Jun 15, 21 03:26 AM

    What Is A Flat White Coffee Drink

    Read More

  2. What Is A Latte

    Jun 15, 21 03:19 AM

    What Is A Latte

    Read More

  3. How To Make Long Black Coffee At Home

    Jun 14, 21 01:56 AM

    How To Make Long Black Coffee At Home

    Read More

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google


Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 


Free event


Promo

$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF


Free Coffee Workshop Singapore


Enjoy Free Coffee in Singapore!


Sponsors

Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore