Gourmet coffee beans is just
a marketing gimmick

Surely if all the gas comes from the same crude oil the differences between the different gas brands cannot be that significant. Are the products of one gas company so much different and better than the products of another gas company?

The same principle could apply to a whole range of other products. Is there really a difference between the different brands of coffee on the market? If one coffee bean is the same as another coffee bean are there any significant differences between the different gourmet coffee bean brands?

There are a number of things that should not be taken lightly. One favorite brand of coffee is one of these things. If you really want to set the cat amongst the pigeons then you need to start comparing the relative strengths and weaknesses of coffee brands such as Starbucks and Illy.

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

How to make coffee without machine? 

How to prepare V60 Coffee?

How to make Kopi? 

Learn about this and more at our free Coffee Appreciation Class 

Is there really a significant difference between Illy coffee beans and Starbucks coffee beans? What about the wholesale coffee beans you can buy at the local supermarket?

To different individuals, all of these will qualify as gourmet coffee beans to their respective supporters.

It is a very individual thing. If you are a fan of Illy coffee beans and regard these as gourmet coffee, there is, in essence, nothing wrong with that.

By the same token if you are a fan of another brand of flavored coffee, then that is fine too. Ultimately some will ask whether the marketing of the different brands of gourmet coffee beans is not a simple marketing trick to pit one coffee lover against another coffee lover.

Surely roasted coffee is roasted coffee, especially if it all started with the same genus of wholesale green coffee bean?

It would be a great pity if the coffee roasting institutions would pit us gourmet coffee bean lovers against each other merely in the interest of the profits to be made through roasted coffee.

Personally, while there might be some slight difference in the genre of coffee beans and the blend which they are roasted, the "premium-ness", the ratings are all marketing facade from the different companies.

However, there is absolutely nothing wrong with that! Just like you supporting your favorite football club, what is wrong with being loyal to your favorite brand of coffee bean? It is part of that coffee drinking experience...

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

• 
• 
• 
• 
• 

1. Tim Hortons Singapore is a Canadian Coffee Chain?

   Nov 16, 23 09:00 AM

   
   Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

   Read More

2. Coffee report on WMF Coffee Machine Brand in Singapore

   Oct 11, 23 03:45 AM

   
   Coffee report on WMF Coffee Machine Brand in Singapore

   Read More

3. What is the target market for Starbucks? 

   Oct 08, 23 11:04 PM

   
   What is the target market for Starbucks - research by tertiary students in Singapore

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

ShareFacebookTwitterPinterestTumblrRedditWhatsApp