This applies especially to the phenomenon of the coffee pods that are flavored. The market place has literally been flooded by the variety of flavored coffee pod on offer.
Keurig alone is able to offer one hundred and forty one different coffee pods to its customers. Of these, nearly forty are flavored coffee.
The Senseo pods offer a similar range of “exotic” coffee experiences. Coffee connoisseurs will argue that gourmet coffee cannot be dispensed from a single serve coffee pod system.
Learn about these brewing methods and more in our free coffee brewing course.
To be able to enjoy coffee in its best and purest form it has to be freshly ground and then subjected to a filtration process for excellent filter coffee or to steam extraction for a pure espresso.
But it must be surely possible to have gourmet coffee pods on the market. The coffee pods do not all have to be flavored coffee. In fact of the coffee pods on offer by a company such as Keurig, less than thirty percent are of the so called flavored coffee pods variety.
This means that more than seventy percent of the coffee pods on offer are different varieties of light, dark, medium and extra bold roasts.
There must be something there for the coffee connoisseur. If one accepts that the coffee used in the manufacture of these coffee pods is of premium quality, then the resultant coffee experience must be good.
After all, the coffee pod is nothing more than a premeasured single serve of good quality coffee. There is no wastage of good coffee. As far as the flavored coffee are concerned, the variety of flavors is truly staggering. All sorts of flavors and derivatives of flavors are on offer.
If this is not suitable for the discerning palate then maybe it is a way of getting the uneducated palate interested in more than your run of the mill standard instant coffee.
The flavored coffee might be a start of a process which will lead a voyage of discovery to the more gourmet orientated coffee pods.
There will always be and must always be place for the coffee made through the more conventional methods, be it filter coffee or espresso. Nevertheless the flavored coffee pod could be the start of an interesting voyage of discovery.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook