Many of us have learned the hard way, that there is hardly any purpose in rediscovering the experiences of others are willing to share. As the proverb says, one does not have to reinvent the wheel.
The same will apply to the review of appliances that others have purchased. If you are on the lookout for a good espresso maker then it would make sense to consult a review of the type of machine you are interested in written by someone who has purchased it.
So, what makes a good review? How can you tell whether the review of the espresso maker is any good? An espresso maker review should have at least three parts.
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What are the essential V60 Coffee Brewing tools?
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Learn about the above brewing methods and more in our free coffee appreciation class.
The first part should give a basic description of the type of espresso machine. For many people it is important whether the espresso maker is pump driven or steam driven. Some people feel strongly that you should only opt for a pump driven espresso machine. Otherwise you should simply not bother.
The second component of the espresso maker review should provide some detail on how easy it is to operate the espresso maker. To be given the title of best espresso maker it needs to be easy to operate.
There are many cappuccino maker reviews online that basically tell you that you have to have an "engineering degree" or some barista training in order to make a good cappuccino. You need to know this type of information in advance.
It is also not adequate for the espresso machine review to state that this particular machine works like the Starbucks espresso maker. If you do not know how a Starbucks espresso maker works then this does not provide you with any useful information.
A clear opinion, backed up by detail on how the machine works, would make the espresso maker review useful. Finally, the espresso machine review has to state the price paid for the espresso maker.
There is no point to writing a glowing espresso maker review if you withhold from your readers that the espresso machine costs a fortune. These are important facts that potential customers need to know in advance.
Above all the espresso maker view needs to be structured in a coherent fashion and needs to be written in a way in which that makes use of easy to understand terminology.
Again, there is no point in requiring a degree in mechanical engineering in order to understand the review. If the information is expressed in a simple and elegant fashion it becomes credible.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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