Yes, an espresso coffee maker that cost more than $10000! You are reading correctly, in fact, it is a single serve coffee maker, which make it even more expensive. Who in the world would buy such an expensive machine?
Obviously, this is not for home consumption, this single serve coffee maker is meant for the retail scene, at this price tag, it is several notch higher than some fully automatic espresso machine, so what is this machine?
It is the Clover espresso machine. The first machine that combines the coffee extraction technique of a french press with a vacuum coffee maker. Basically, it uses the vacuum technology to brew you the cuppa. Here is how it works:
Learn more about these methods at the free coffee courses online.
a. Similar to an espresso coffee machine, hot water is added to the coffee grounds. This hot water comes from the 4500 watt boiler inside the Clover.
b. Upon steeping, a piston moves upwards. This would create a vacuum beneath it.
c. And it is this vacuum that draws the brewed coffee down. It would pass through the screen and the valves of the piston, filtering out the grounds.
d. Then, the drain valve would open, and the piston moves down, dispensing the fresh coffee into your mug.
e. The piston then moves to the top of the brewing cylinder, and the used grounds can be easily wiped off.
It does not matter that all these sounds very complicated. This clover espresso coffee maker is armed with an easy to use yet comprehensive set of buttons.
All it takes is a few press of buttons and you could get the coffee you want. Perhaps more interesting than how a Clover works is why would anyone wants a clover?
Why not get an a full service espresso machine? Well, that would mean you need to tamp, grind, and adjust dosage just to get a single cup of espresso. With the clover, this espresso coffee maker calculate everything right down to the smallest details. So that, you can get cups after cups of same standard espresso, or change the drink types as you go along. Of course, after reading more about its ability, you probably need not asked me why choose a clover instead of a drip coffee system. Well, the single serve function of this clover espresso coffee maker ensures almost no wastage.
Compared this to approximately 30% pour away from the drip coffee system when the coffee turns sour or burn, the Clover is much more savvy investment than a simple drip coffee system in the long run.
Expensive or cheap would largely depends on the value that it is able to deliver to its users.
For a home user, you must be crazy to get the clover, but if you have an espresso kiosk, this might not be a bad
espresso coffee maker to consider as a long term investment...
A demonstration on how to use the Clover espresso machine
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook