Douwe Egbert is rich in heritage and definitely one of the premium roaster around. I mean, it is no easy feat to survive more than 2 centuries in the competitive coffee market if you do not have an edge.
SO, we know that douwe egbert is good, and "old", but what is one compelling reason for us to drink it? All in, I count 3 reasons that might be a strong enough drivers to push one to choose her over other premium coffee.
The coffee maker
Senseo the single serve coffee maker is one strong pull factor.
Using a coffee pod, its convenience, "just right" brew and low machine cost are all pull factors.
You do not need to know about coffee makers, roasting, grinding, just choose a Senseo coffee pods that suit your taste, insert into Senseo, press a button and out come a gourmet coffee.
V60 Coffee Dripper - A popular method of brewing without a coffee machine.
Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this.
Learn about the above methods and more in our free coffee brewing course.
This pods allows you to help the farmers out there...
The roasting technology, and blend differs from roaster to roaster, and they have managed to choose their beans towards the winy, woody flavor and when blend and roast using their years of experience, it produces flavor that are distinctive and unique.
This could be due to the fine beans or the good origin range that they boast of, which choose finest beans from established farms that they know.
Douwe Egbert is UTZ certified, a certification which is very similar to fair trade coffee.
The UTZ certification is a program to ensure that coffee support the pillars of coffee farmers' economic, social and environmental well being.
Under this certification, companies would be helping coffee farmers to look after their workers, families and the environment in which they lived in. It make sure that:
1. Workers and families have access to medical care, portable water and basic housing
2. Workers' children have schools to attend
3. Fertilizers and chemicals for coffee are controlled
4. Workers' rights are protected
5. Water and energy are controlled, to prevent wastage
6. Pollution is reduced
So, buying coffee with UTZ certification such as Douwe Egbert, is akin to playing a part to better the lives and environment of the coffee farmers.
The first 2 points are subjective, different folks might see machines and roast differently and have own personal preference.
But, I think if there is really
one compelling reason to enjoy a cup of Douwe Egbert, is to know that the enjoyment of that cuppa is making someone lives in another part of the world a little bit better, wouldn't you agreed?
Click here for more information on coffee makers and its companions...
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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