Perhaps one way of saving money, albeit a few cents at a time, would be through discount coffee. This does not always mean that one necessarily is doomed to buy cheap coffee for the rest of your life. There are other ways in which you can save money and realize a “want” dream over time.
Buying coffee beans at your local supermarket as opposed to freshly ground coffee from a specialist shop is a way in which to make a saving. Even if you purchase the beans from a Starbucks as opposed to freshly ground, a saving can be made. So, no -you do not need to wait for free coffee opportunity to save money.
These methods are featured in our coffee courses.
You do not always have to purchase organic coffee. Although there are many good reasons to purchase organic coffee, it unfortunately is often more expensive that regular coffee.
The same applies to a gourmet blend of coffee. These can be treats once or twice a year. In between prudent choices when shopping - focusing on discount coffee – can save a consumer a significant amount of money.
The point of this exercise is not to run Starbucks coffee into the ground of to boycott such products. The purpose of this exercise is to save money and thereby accumulate funds which can pay for a treat.
Savings can be reinforced by making use of coupons. An interesting site to watch would be gotmineforless.com. Here coffee coupons were put up for auction at discounted prices.
This would also be a way to save some money. Some coffee companies offer coupons if you register on their official websites and supply them with your email and postal address.
Many people say that coffee with discount tastes the same way it is priced – cheap. That would be grossly unfair to many brands of coffee that are having promotion that are well priced and deliver in taste as well.
Another way to save is be aware of flavored coffee brands. Again, is this necessary? One does not have to sacrifice one’s “coffee habit” if one wants to save money at the same time.
Such financial prudence applied across other purchasing patterns could in fact lead to significant saving in any household. I am absolutely sure that there is no household anywhere that is not interested in saving a little money.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Find: Where to buy Coffee Beans in Singapore (or any where in the world)
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Key in code before check out: WCMFIRST10OFF
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