Of the many attributes that can be covered when consumers review coffee makers, size, price, design and coffee making ability will generally cover the core components of what is required for a consumer comparison of different coffee makers to take place.
Consumer reviews are often used to establish scales according to which consumer rated assessments will be published for specific coffee makers.
The most common element consumers compare is price and user friendliness. The coffee makers ability to make coffee is taken as a given.
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However, it is at this point that a very important item is overlooked when consumers review coffee makers.
The making of coffee by a drip filter coffee maker revolves around the cascading of hot water over the coffee grounds that are in the filter basket.
As the hot water is introduced from the spray head located above the filter basket, the percolation process can begin and the coffee collects in the carafe located beneath the filter basket group.
If the cascade is small, only the middle portion of the coffee grounds becomes wet and there is wastage of coffee grounds. If the cascade is large, the chances of an overflow and a resultant mess are high and again money will be wasted.
The coffee maker manufacturers have settled on either five or nine holes in the spray head. This is never mentioned when consumer’s review coffee makers.
It does not seem important and is never mentioned when consumer compare coffee makers from different manufacturers.
Nevertheless, this very important point is left out of all reviews I have so far seen.
It is mentioned in some technical articles on various coffee makers as a part of the specifications but never as a positive feature of the coffee maker.
Of course it often is a very subjective debate when attempting to define which coffee maker is best suited for a particular environment.
In any case, it also raises the question which consumer best knows what the defining qualities of a good coffee maker are.
Ultimately the question needs to be asked whether or not when consumers review coffee makers they should consider some technical aspects of the coffee maker such as the number of holes in the spray head.
It definitely influences the quality of the coffee being made and should deserve a mention of sorts when consumers review coffee makers.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook