Of course, you would need to compare coffee makers, if not, how would you find the right one? The point of any comparison is to determine the superior component. When two automobiles are compared, the point of the comparison is to determine which product offers the best value for money.
The same principle should apply when one compare coffee makers. However, to comparing coffee makers is a lot easier said than done. There are some tools available which will help the customer make an informed decision often having compared the coffee makers of his or her choice.
The main tools in this process are the coffee maker ratings published on the Internet.
If we were to compare the Cuisinart DCC 1200 and the Braun Aroma Deluxe KF150 and the Technivorm KB74 and the Newco OCS-8 with each other, the process of finding the best coffee maker would be a time consuming process and how do you determine which one is the better one when every one of them has different value add?
Another method could be to look up the coffee makers ratings. Based on this information you could determine which coffee maker was the best (you know those stars and ticks). Whichever way you choose to do this, the process requires time and patience.
Very often a consumer will compare the old machine with the new machine, the best case is you would end up with the same machine, so it is not very reliable to evaluate in this manner. Then of course you have reviews coffee makers is in, because the suppliers pay money for people to post.
The result is a flood of information which makes the comparison to find the right machine so much more difficult. So how do you compare coffee makers easily?
Just like we often hear what our friends and relatives say about some products, and we subsequently act on their opinions, so the consumer review might be a reliable source of information.
You know what you are looking for; if you spot a review with a similar sentiment, then perhaps that is the product you should be considering. It is relatively easy to find reviews where customers have rated coffee makers. There are thousands of reviews which will tell you which coffee makers are good based on the consumers own views.
You could download them all and then compare coffee makers then decide the one review that is closer to your own profile, that would be the safest and easiest way to finding a machine that is suitable...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
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Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook