I also mentioned that many other coffee suppliers be it, the coffee roaster that sells roasted coffee, the specialty coffee retailer or even the stores that retails coffee machines would offer something free.
I got worried and wonder if that is a statement that would actually come true, so I did some research and is pleased to announce that all you folks can expect some more free coffee and other free stuff along the way.
What are the essential V60 Coffee Brewing tools?
Learn about the above brewing methods and more in our free coffee appreciation class.
Without much searching, the online coffee gourmet store, honey beans is starting to offer some freebies -standard rate shipping. This is a boom for folks that would like to order huge quantity of products, all shipping is at a standard rate of US$ 7.95.
Of course, one single offer does not mean that all the coffee supply seller or stores are going to be giving free stuff, I took a "big picture" of what is happening, you see if you agree with me.
Free stuff in this case, free coffee or coffee makers are only given out when the market is competitive and folks are eager to grow their market share. Prior to that, they would choose the easier option -organic growth or acquisition.
These two modes are already happening in the coffee suppliers world, you have Nespresso opening its first boutique in Dubai and you have Temasek holding (a semi-government company) buying stakes in Olam, a trading firm with some interest in coffee.
There are many such buying and growing of coffee companies, after this, the only way to grow is to acquire customers. And if they want to market to you -the consumers, the only way is to get your permission, thus freebies and premiums.
Now, one tip to prepare yourself before the hot months ahead. One thing that you can do to ensure that you get the maximum benefits from all the offers is to prepare a detailed profile of yourself and save it.
So that when all the offers comes in, the coffee suppliers and company would bound to want to your contact information in exchange they would give you some free coffee stuff.
Once prepared, all you need to do is to copy and paste. In fact, you can actually start now and see if there is any company offering it, there is bound to be some early birds out there...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Find: Where to buy Coffee Beans in Singapore (or any where in the world)
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook