Coffee sample is another way to chalk out some savings

What a wonderful invention it is to receive a coffee sample in the mail. If the sample is some branded coffee, so much the better. We all want stuff for free.

Free coffee is as desirable as any other free beverage give away. So how does one get ones hands on free coffee?

If we are not fussy. We will gladly accept coffee beans, ground coffee, flavoured coffee, even green coffee beans. As long as they come in the mail and are for free.

“You never get nothin for nothin” is an old adage that is as true today as it was one hundred years ago. Whilst you might not pay money for the coffee sample you receive in the mail, it is given in exchange for something. That something usually is information.


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Questions on how to make coffee without machine. 

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Information about you the recipient of the coffee sample. Many companies would offer free coffee in return for your email and or postal address. The purpose of this exercise is to build up a data base of addresses of persons at whom marketing material can be directed.

That one fits the market profile is corroborated by the fact the one registered for the free sample in the first place. Surely I would not register for a free sample of Brussel sprouts if I did not have at least a passing interest in Brussel sprouts.

The same principle applies to the free coffee received in the mail. The interesting question arises; are there enough online websites that one can register at to meet your coffee needs?

coffee-sample

Can one supply one’s email address to so many websites as to receive a multitude of free coffee? Surely this is not good for the coffee business.

If they only dispatched green coffee beans then one would understand the businesses hope for a rise in the sale of domestic coffee roasters as a spin off. But then again the beans cost money as well.

The other question that needs to be asked is how big are the samples? Are we talking about a few grams? Enough to make one cup of espresso? Enough for one pot of filter coffee?

No company is going to hand out samples in such volumes as to seriously threaten its own profitability. But surely money can be saved by collecting these online coffee samples. If one submits as many email addresses as one obtain for free on the web, perhaps a significant saving can be made. Who knows?


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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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