A review is a written summary of the advantages and disadvantages of an event, appliance or service. Very often reviews are used to promote specific services or goods.
Positive reviews will tend to encourage others to make use of the same service or buy the same or similar item.
Likewise negative reviews will discourage people from action is in a service or purchasing a particular item. Reviews have become important tools in the field of marketing.
Writing coffee pot reviews is a very challenging task. If we consider the characteristics of a coffee pot we soon realize that there is really not that much to write about it.
These methods are featured in our coffee courses.
Whether the coffee pot review deals with a coffee pot from a coffee machine or an espresso coffee pot rarely makes a difference.
A coffee pot remains a coffee pot. It is far easier to review and right coffee maker reviews. These reviews are able to compare the design features of various coffee makers.
When one is called upon to review coffee pots, there is only so much one can write. The coffee pot will invariably be part of a coffee machine.
It stands either on a coffee pot warmer or on a stand incorporated into the coffee machine. The pot itself is made from either glass or stainless steel. Attached to the coffee pot is a handle of sorts.
Perhaps the most controversial feature of a coffee pot is the spout. A well designed spout can add immense value to a coffee pot.
If the coffee can be poured with ease into a cup then the coffee pot is a good one. If the spout of the coffee pot is poorly designed the coffee will go everywhere.
This is a waste of time and good coffee. Such a coffee pot will end up being replaced in a relatively short time.
Another important feature of a coffee pot would be its ability to be cleaned. A glass coffee pot that stains easily and has to be scrubbed to be kept clean is not necessarily a good coffee pot.
These are the fundamental components of a coffee pot review. There is really not that much more one can write about it.
One also has to keep mind that the choice of coffee pot sometimes will boil (pardon the pun) down to an individual’s personal taste and choice.
If that is the case then the contents of coffee pot reviews to not really mean all that much.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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