First, let me summarize why coffee pod machines are deem as great cost savers. The whole idea about drinking coffee is you want to drink good coffee. If you are someone that just want to keep awake, then a simple instant coffee would appeal to you.
All of us like a good cup of coffee (for the coffee lovers of course) and the only place that we would go to would be either the nearest Starbucks or our favorite coffee shop, but each cup would set you back by at least $3.50.
This would add up to more than a thousand dollars per year even if you just have one cup per day. And that is where coffee pod machines come into the picture. My favorite is the keurig coffee maker, mainly because the coffee dispensed from them are really good and secondly their variety is huge.
Learn more about these methods at the free coffee courses online.
A keurig k cups cost only $0.4 approximately and the standard is similar to, if not better than your coffee shop coffee, so that is the first way and the method many people talk about in saving money from your coffee consumption.
Now, imagine if we are able to further drive down the cost of the keurig k cups from $0.40 to maybe $0.10 or lower. This is impossible even if you get great discount like 35% from keurig, the only way is to use your own blend of coffee.
But, the re-usable k-cup is expensive and not reliable and recently there is this new device known as My kap which would allow you to re-use the keurig k-cups.
Basically, this device allows you to open up your normal k-cups and refill it with the coffee that you like. The competitive edge of this device is it is better than the reusable and the taste is as consistent as a k cup that you purchase from the store.
The cost per serve that My kap estimated that it would cost consumers is about $0.10 to $0.15. This is more than 50% off the usual price that you would need to pay. And it comes with the added advantage of being able to drink any type of coffee you like.
We all know that using coffee pod machines instead of buying coffee would save us money, now there is even a device to help us save money on the coffee pods like the k cups.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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