The danger of buying coffee online

People are starting to buy coffee online, although the pace is slower when compared to other products, and the same goes for coffee makers. This has lead some coffee companies to offer discount coffee to attract people to buy from their online coffee store.

The danger of buying coffee online, a perishable item is there, and that might be the main reason why folks like to buy it physically, after seeing the goods and paying the money.

It does not helps that most of the folks that are big coffee drinkers are the baby boomers that has some dis-trust over the internet and e-commerce. Here, I would list down three main worries, and why it should not be a source of concern.


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The delivery

The first thing that people worry about is the delivery of the product. Buying it offline, meant that you would get to brew the coffee immediately, but buying it online might lead to a longer wait.

This might be true in the earlier days of internet, but now with so many express services, there are situations, where you can even order this morning and get the coffee delivered to your house on the same day**

**of course, this depends on many variables, like the location of your residence and the availability of the coffee company outlets nearby

But, generally, you would not expect delivery to be more than 3 days if you order within the country.

Product defects

What if they send me flavored coffee instead of organic coffee, or what if the fair trade coffee box is not certified, or the decaf coffee sachets is wet. The list can go on.

Now, regardless if it is a coffee roasters, or a specialty coffee retailers, they would offer a item to item exchange. They have a brand and reputation to maintain, so if any of this situations happens, they would gladly exchange the products for you.

The rule of thumb is to go for a reputable store when making the purchase.


Payment mode

Even after billions are transacted online, people buying coffee online still have the nagging fear that their credit cards are being deducted twice, or what if some folks use their cards and go for a shopping spree.

The truth is, buying things online is no more dangerous than buying products offline. When you settled the bills at any restaurants, your card details can too be phised by the waiter, isn't that so?

Moreover, almost any online stores are equipped with multi layer secured transaction systems, thus making the shopping experience safe.

So, my take is, shopping for coffee beans or coffee makers online is just about as dangerous as shopping in a retail shop offline. The probability of being cheated is just about as big as in a retail environment.

Rule of thumb is to go for the big major coffee online stores, and you should have an enjoyable shopping experience. **Learn more about coffee and coffee makers before buying anything with this link

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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