Coffee makers consumer reports are created due to many reasons. However, not every reason they give is true.
They might only create it to elevate that kind of coffee maker. Maybe, they were just paid by the company to do those consumer reports.
Other people think that the coffee maker they buy is the best. They think it is the best because of how popular the manufacturer or coffee maker is.
They base things on popularity, which is not really an essential factor to consider when buying one.
Bear in mind that the popularity of the product does not determine how good the product works. It just might be one way of convincing you to buy this product, i.e. good marketing.
Coffee makers consumer reports that focus on popularity of brands and machines in our opinion are not reliable. Who knows, this product might have promotion that is why it is the product that is being featured the most.
Clearance sale is also one factor why products are being featured more. Just because it is always being featured, others think that it is already the best product to buy.
This is actually a misconception among customers. This does not mean that it is the best product for you. Clearance sale is being done by a lot of companies.
They just want their old stocks to be sold out so they feature it a lot. Old stocks are sometimes not good, because of the long span of time that it has just been kept in the stock room.
These items might already have defects. They might also be an obsolete model that is why they wanted it to be cleared out from their store.
There also might be a new batch of stocks that is coming that is why they do the clearance sale.
For the reasons above and many more, do look at other variables before buying any machines. The truth is, one can easily get deceived with these coffee makers consumer reports.
You should be wise enough when choosing a coffee maker to buy. Coffee makers consumer reports must be read with some discernments.
Asked questions on why certain brands and make of coffee machines are being featured and talked about, it is about the utility of the machine or just about the price.
If it is always about how cheap, how good the promotion but nothing on the machine -beware. Be a wise reader when reading this kind of reports and ratings.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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