Coffee maker instructions gets more complicated as machine gets "easier"

It is ironic, but coffee maker instructions really gets more complicated as the coffee machine gets better. I have seen coffee maker manual in the range of 100 odd pages, do you really need that many pages to brew a cup of coffee?

Most people would think that vacuum coffee maker should be considered having one of the most complicated coffee maker instructions(Click on the link to learn more about vacuum coffee maker),you would be so wrong. While, it is not the simplest, after being exposed to some industrial coffee maker, the vacuum brewer seems so easy to operate.

The problems with most coffee makers, is by trying to make it simple to brew a good cup of coffee, they incorporated many computer assisted features. Most of us are well versed with programmable coffee maker, but now with espresso machines, you can even keyed in your preferred brewing temperature, pressure, intensity and so on.

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How to make coffee without machine?

V60 Coffee Dripper - A popular method of brewing without a coffee machine. 

Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this. 

Learn about the above methods and more in our free coffee brewing course.  

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And for every feature, there is a trouble shooting feature, and that is how you can get 100 over pages of coffee maker manual.

vacuum coffee maker on the other hand is just about fixing it, the rest of it is nothing complicated. In fact, if you think about it, a french press coffee maker with some mesh as coffee filter can also brew a good coffee.

Have you ever went to a cafe and look at those industrial coffee maker? To make a cup of espresso, you need to dose it well, tamp it tight and then you need to ensure that you have keyed in the right buttons.

I am sure the quality of is exceptional, although I wonder if the improved technology has make our life easier or more difficult?

This coffee maker instructions "evolution" is abit like our life. Computers and mobile phones was supposed to make your life easier, but have you noticed that you are actually busier than your fathers or even grandfathers?

My take on this whole thing? coffee is to be enjoyed, so unless you are aspiring to be a baristas or taking up coffee brewing as a hobby, then keep is as simple as possible...

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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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Do check out other cool boards such as the one all on how to make coffee and drip coffee.

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